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That widget doesn't print any better than the standard page— paper and ink being wasted left and right. Plus, the experience doesn't look a whole lot better than the original "for the web" content.
After HP bought us, we looked at this problem from exactly this perspective— make is less wasteful— and then decided to add convenience and esthetics to it as well. Go check out what we're doing for TechCrunch for a good example of the former, or see what the print button does to my blog to see an example of the esthetics.
Now granted, we seem to have caught the big company disease of being poor at communicating this to the rest of the world, but you can get started here with either approach.
Waste from printing is a huge deal which is not lost of folks at HP.
Using separate Cascading Style Sheets for screen display and printing fixes the problem seamlessly for readers. CSS is free, standard, and supported. No badges, emailing, or PDFs required.
Let me know if you need a little CSS consulting :)
We can talk endlessly about css and overkilling this and that but at the end of the day who else is distilling down tech in a way that anyone with a blog or website can use? Delivering it to them? Helping them?
Why use Kiva? You have a bank account and phone line - access to air travel, so why use Kiva? Same underlining principles.
This is the first time I've seen this type of web 2.0 technology used in a (measurable) way that can change the world.
BTW: The PDF generated by that widget actually uses MORE paper than Fred's current suboptimal print CSS because the PDF shows all the sidebar stuff that you don't need in a printout.
Let's ban books, and newspapers, and cardboard. Haranguing people to not print an email is a only great way to feel superior without actually having an impact. Let's ban 'smug' instead.
By the way it looks to be updated with better rendering capabilities. I looked at both Fred's blog and Chris's blog and they look much better than they did. Maybe it was the old machine I was using. Cheers