-
Website
http://avc.com/ -
Original page
http://www.avc.com/a_vc/2009/03/a-new-approach-to-facebook.html -
Subscribe
All Comments -
Community
-
Top Commenters
-
ShanaC
1217 comments · 71 points
-
daryn
213 comments · 14 points
-
kidmercury
827 comments · 103 points
-
howardlindzon
207 comments · 71 points
-
Charlie Crystle
203 comments · 35 points
-
-
Popular Threads
-
Getting Computer Science Into Middle School
1 day ago · 254 comments
-
End of Year Music Posts
10 hours ago · 35 comments
-
How To Get Me To Hang Up On You
3 days ago · 158 comments
-
Open APIs and Open Standards
4 days ago · 207 comments
-
Trading Deals, A Lost Art?
2 days ago · 78 comments
-
Getting Computer Science Into Middle School
Friends
Family
VCs
Portfolio Companies
Entrepreneurs
High School
College
When I go to the Facebook homepage, I can simply select the group(s) I care about, and can "keep up" with the folks I care about....
To me, online social networks - and norms - need to evolve to permit easy management and transference of people into one of the the spheres (and indeed across sphere's as relationships change). Facebook has rudimentary 'group' capability, but it is clunky and 'permissioning' is essentially non-existent today. Just the fact that you have to set up a 'fan' page says a lot about the current state.
There are in my view a number of social norms unnatural today but in need of becoming common, accepted practice as we forge ahead into our electronic lives, including the loss of the guilt or stigma associated with 'ignoring', 'deleting' or otherwise classifying individuals (including into the spheres I refer to above). In a world where people you meet are - quite literally - with you until death does them (or you) part, at least in an digital sense, requires a shift in mindset. I certainly want my children to be able to 'keep what (who) they like, leave what (who) they don't' as they live their lives, without such limitations. I also want them to be able to easily decide who can see, hear or connect within those spheres.
I think its more natural to use different web services to manage different
relationships
And that's what I've chosen to do
What do you Jim?
In five years I hope I am not managing a half-dozen distinct social networks (or however many) - at least not at each site. I sort of think of it like Contacts - permissions should be importable universally along with people - new entries get defined & categorized and the meta-data around them includes the permissioning. But that's tomorrow.....
Today, I try the various offerings each site has, and probably get a C+ :)
Your approach is novel, and perhaps the best way given the current state of tools to address the issues. Frankly, the 'gutsy' part of what you did was violate offline-world social norms by (rudely!?) deleting people. Perhaps efforts such as yours will help bring about new norms. May try it soon myself!
I was really hopeful that the New Facebook would provide a solution but it did not. It basically boils down to this: Facebook does not mirror the relationships and connections we have in real life. There are things I tell some people and there are things I tell everyone, for example. But on Facebook, when I post to my wall, everyone can see it. If I don't want some people to see those things, I can turn off "wall viewing" privileges for those folks via the settings, ***but then how do I communicate with them***? FB has no good answer for that outside of using public profiles (aka fan pages...which are broken and useless.
A simple solution to this problem would be to let us customize which things are public status updates vs private ones. For example, I could mark my imported activity from Google Reader and Flickr as public. Some status updates, though, I may want to be private. A simple checkbox on the status update box would solve this problem.
As for deleting people, it's interesting that we (us grown-ups, that is) struggle with this. The Gen Y'ers on FB delete people all the time as they grow apart. Why is it so hard for us to do the same?
I read your post when you wrote it but I went back and re-read it just now
It's a great piece of reporting and analysis
Thanks for doing it
Do you know if the twitter facebook app will publish my tweets to my "public
page"?
However, it will update your personal profile with your tweets as well!
That's the problem with these "public profiles" - no separation between the public fan page and the personal profile.
Only 2 workarounds: 1) Create a separate acct for managing your public profile (fan page). Note: violates TOS, as I understand it.
or
2) Create a business account.
I totally agree that this is clunky right now.
I'm trying to get a vanity url for my FB public page too and apparently you have to ask FB for it right now
My sister was well on her way to 1000 friends on FB, but like you changed her mind last month. She's down to around 200 friends.
One friend commented:
Hey Cat, Is there a T-shirt I can buy that says:
"I survived the Cathy Arvan Facebook Layoffs 2009"
@SophiaAa
I wish Twitter had a similar option. There are a lot of people I'm willing to receive direct messages from for example, but I don't want to see all their posts.
I don't like the FAN approach - it feels really arrogant. Maybe it's the "FAN" word - I don't know.
I've tried a different approach with FB that seems to work pretty well. I have third categories for friends - (1) Family, (2) Friends, (3) Random. 1 + 2 are what you have in FB. 3 is everyone else.
I've found a bunch of interesting connections in FB, including regular ones that pop up with IM (I use Digsby which integrates with FB Chat) through this approach, while cutting down the noise significantly.
Me too
any tips on how i can delete people in real life?
The main indicator of how you use Facebook is simply your age. High school students use it very differently than I do because they met Facebook before they met email. On the other hand, if I were even just a few years older my Facebook usage would look a lot more like yours. I think it's cool that one service can be used in so many different ways.
service
I think FB is thinking along these lines to solve this problem for more typical users than fred -- the filtering functionality was buried deeply before the redesign and has a lot more prominence now on the left hand side. worth playing with, though I can't quibble with your approach -- its your digital life, you can enforce the privacy you want on the tools you want.
I bet more and more people will have both, one for close friends and family,
and one for everyone else
And it raises the bar for someone to friend your "private" profile - they will ask themselves how well they really know you and a good number will automatically pick your public page.
And when someone requests you, you should be able to accept them to either the public or private page
http://pipes.yahoo.com/pipes/
If you did it with friendfeed it would provide links to the longer posts but not publish the entire thing.
Tutorial on how to do that:
http://labnol.blogspot.com/2007/10/merge-multip...
The comments in the post provide alternative (probably simpler) methods as well.
This is great
Any tips on speeding up the process?
dangling for four years
I feel like I am cleaning up my desk finally
Small nitch now, but might grow into an opportunity for an team to go after.. Proposing who to keep and who to cut in a slick fast interface, that saves hours, seems like something worth paying for.
It took me about an hour to nuke 300 friends yesterday and a similar amount
of time to "ignore" ~1000 pending invites
My brother in law started with facebook and now also uses twitter and he
told me yesterday that FB is for friends and twitter is for business
Interesting way to think about it
1. Family members
2. Old and new friends who I hang out with or talk to on a regular basis
in a non-professional atmosphere
3. Childhood friends who I lost touch with
4. True high school friends who I lost touch with
That has decreased my list from 300 to 67. Your post was the tipping point.
I had thinking about doing something drastic with my FB account for the last
few months, and this is the best idea I came across. Thanks Fred.
The recent controversy over Facebook's terms of use incentivised me to put even more distance between me and Facebook although a more recent review its terms and the direction it seems to be going in got me back into Facebook.
The more I use it the more I see it as a generic platform (albeit feature incomplete) which I can use for personal and business activities alike. This is made quite a bit easier by the fact that I don't draw very clear distinctions between work and life and I am not as bothered by people seeing the parts of my personal profile the privacy settings let through. Between privacy settings and filters it is pretty easy to focus on specific groups of people but that is how I like to use Facebook.
I love Twitter's one-way relationships. Until someone writes a client to monitor the wall of a Facebook page without using Facebook site, as @replies are basically wall posts, Twitter will continue to decimate Facebook for that feature.
his wedding!
Maybe to get all your different content in, you could use an RSS aggregator, and publish all of your different content streams into that and then import that into Facebook? Don't know of anything like this off-hand, though I'm sure it exists.
As our lives become ever more public within the social web, we need to draw distinctions between who has access to what. Twitter is particularly ill suited for this. On the other hand, FB is great for this -- if you can have the self control to limit the scope of your friends and stop the cross pollinating/posting to/from FB.
addresses)
My kids are too young for FB, however, my daughter "caught" me dancing a few days ago and told me to stop immediately, because "I looked like a "jerk" and grown-ups were not supposed to dance like that, anyway"... It's as if kids want their parents to be boring, so that they can complain how boring their parents are. You are lucky that your kids let you in their world so much...
I think they just grew up and became comfortable with me being allowed in
My oldest has a blog where she publishes pretty much anything she'd publish
to FB (it's linked to on the top right of this blog)
So it's an evolution I think
But I appreciate your comment and I know she will too
thanks
With regards to integrating your blog, Twitter feed, and Tumblr to your Facebook page, this is the best I can come up with: You could use the Twitter application to sync with your Facebook Page status, since it is the most natural extension of Twitter to Facebook's functionalities. For Tumblr, you could use an RSS aggregator as MRK suggests, or using Yahoo Pipes. I'm sure a quick Google search can help you with this. Another option would be to set up a FriendFeed account to set up a consolidated RSS feed. It isn't ideal to introduce a third party, but it seems to be the only way I can think of...
I guess I need to figure out how to hook it up to my fan page as well as my
regular page
Having a large collection of friends on Facebook was easy to follow, as you could log in once, twice a day and passively find out about what your extended group of friends have been up to, without worrying if you miss something or if Facebook doesn't display certain items in the feed. In short, the noise was tolerable, because I wasn't monitoring in real time.
For Twitter, where real time results are what you're looking for (I use Twitter primarily to gain info/share knowledge and would like to use it to co-ordinate with friends once they begin to adopt the service more), the tolerance for noise is much lower. Therefore, I have a strong preference for following a smaller, more manicured list of people.
Cheers,
Casey
(Long time reader, first time commenting)
I hope it's not the last time
I think that people will use different services in different ways
There certainly is no right and no wrong way
But I do think using them differently makes sense
I use Facebook for friends and acquaintances and really enjoy the relaxed nature of of the site and posts. Filtering the news feed is great, but I wish there were a 'reverse' feature where you could occasionally find out more about about the people that are lower on your priority list.
Twitter is intriguing to me, especially reading the tweets from people that I don't know in person. It's an interesting way to discover ideas, people, and get links that you may not find otherwise.
LInked In is only for business..
Jon
It's awesome
As a result, it's easier to keep non-close friends in the "professional group". I set it up to have less access to photos, personal info, etc. If we become friends then they can always join my mainstream group which is fully baked.
Thanks for sharing it with me
I'm officially a fan of Fred Wilson on Facebook though I bet that experience will overlap heavily with twitter/avc.com.
Hope you had a good time in our windy LA yesterday!
I've always wanted facebook to implement a "groups" feature like the AIM service. This way, I could have the following facebook groups: family, professional, work, close friends/tier 1 friends, tier 2 friends, etc. I would choose to have my "family" and "close friends" group streaming their updates on my homepage by default. When i want to look at other feeds, i can just open the other groups.
I'f I'm at work, I could reset my default to stream feeds/updates from the "work" group.
Anyway, there needs to be filters. I think AIM is a good model.
Technically (as others have pointed out), this feature is actually called "friend lists". It's not perfect but it helps a lot for privacy settings and general segmentation of your social graph.
But I am now
thanks
Personally, I'm a mess. I can't bring myself to ignore or refuse a friend request on Facebook. There's something deeply Episcopalian about that, I think, but also deeply unsure of what service is for which group. And also: some of the people I know mostly -- or even entirely -- from my online life I like a lot more than some of the people I see all the time. (Maybe there's a reason for that....)
So my plan is to muddle along, with an unworkable and jerry-rigged system until I have a moment of clarity and courage and do something about it, like you did, Fred.
Talk about pissing people off!
But he's consistent about it so he just pisses everyone off
btw, I'm reluctant to ever drop FB 'friends': too much social backlash, worst part is when you *don't* hear about it but you run into the person and they are obviously steaming. Publicly blogging your decision, like this, helps I'm sure. (as a nukee, I'm elated to see that at least you're still following me on Twitter, so it's all good :)
However, I am an avid Twitter user.
I have a mini un-developed, non-scientific & quite unsophisticated theory that we have to choose one or the other between Twitter & Facebook. I think one of the two services is going to grab the lion's share of one's attention and time.
Between email, work, family, news, hobbies, reading, blogging, activities, sports, etc, etc, I think there's only so much limited time and attention left. So, I go with Twitter. There is enough news and information within Twitter to consume my (free, spare) time.
I'd be curious to know who can toggle both Facebook and Twitter successfully amongst everything else in their lives. I'd venture to say that something else would have to give (maybe it's email or their work productivity).
It's very challenging to keep up on Twitter as it is, especially during the work week for me. 9 months ago, I'd get 50 tweets in my stream per day. Now, I get 50 tweets in my stream every hour. A year from now, it may be 50 tweets every 5 minutes. Definitely looking forward to some tools to help me filt3r the noise.
By the way, I do have my Twitter feed linked up with my Facebook account. My Facebook friends think I'm the most active status update person they know. Here's an interesting cycle that happens:
- I post a tweet on Twitter via my iPhone.
- Someone on Facebook reads my new "status update" and comments on it.
- Their comment then hits my inbox.
- I then will forward that email from Facebook with their comment to them (if I know their email address) with my reply. Or, I may text them with a response if I know their cell phone number and they're asking me a question.
It's a weird social media communications cycle: iPhone --> Twitter --> Facebook --> Email --> SMS
Also, I don't think Facebook currently allows you to hook your Twitter stream to your Fan page, do they?
By the way, I guess I should introduce myself to you, Fred. I've been a lurker and a pretty consistent reader of your blogs and tweets for several years (when did you start avc.blogs.com?). I think this may be my first post. I have no idea how you keep up with everything (including reading your 6 books on your Kindle 2 and all of your blog comments in addition to everything else).
Thank you for putting forth all of the ideas over the years.
Best,
Charlie
Between following you on Twitter and on Tumblr and reading your blog on RSS I feel I have all the info I need and Facebook is a bit superfluous.
Anyway, I think this is the right move for you.
I do the same for the most part...although I'm in a bit of quandry. I have a Facebook Goup, Profile, and Fanpage. I don't run the group, but people like to use that one the most. The Page works great with feeds and with Twitter; ultimately that's what I want...it's just harder to gain traction; where Groups are easy to add people.
Fan Page: http://www.facebook.com/pages/Fans-and-Foes-of-...
(feel free to reciprocate by joining)
Group:http://www.facebook.com/group.php?gid=60545829688
I love Facebook and think ultimately PAGES is the way to go. But how do you port over your existing FRIENDS? Do you just ask them? Do you cut off ties?
Fred, I think the Fan page is a great solution. It offers your "fans" a simple interface to engage with you and one another. It's also a much more powerful way for you to extend your personal brand to a significantly larger and more diverse audience, especially by leveraging the Facebook viral notification system. It would be interesting to track the viral growth of your Fan base and compare it to Twitter follower growth.
I hope you'll use this page to aggregate more of your feeds (Twitter, Tumblr, Last.fm, Flickr, etc.) so that the Fan page provides a real-time view into all of your content streams (blogs, photos, music) and encourages a range of conversations and comments. Finally, I have a feeling that this Fan page will emerge as the central meeting place for the disparate conversations we've been having on Twitter, AVC, Tumblr and across the Web. And that's a good thing.
I've got the twitter FB app running
I just need to figure out how to connect it to my public page (note that I
am not going to call it a fan page anymore)
I think the approach you have taken is a reasonable one. Like you say elsewhere in the comments - there is no right or wrong approach - as long as it works.
Someone else in the comments mentioned that the fan page would be fantastic if you could aggregate all your content there - incl your blog and tweets. I agree with that, and it would make the fan page so much more convenient and valuable.
What all of this has illustrated to me, however, is that many people are not aware of all the filtering and other control mechanisms that are available on Facebook. I have long maintained and still feel that Facebook has done a poor job of educating users about the features on the site. Had you known of all these features you may have taken a different approach - many people are in the same boat and don't use Facebook to its full potential because of this.
Last point - they should really change the name of "Fan Page" to something else like "Public Page" or something along those lines.
Kind regards
Kevin
For ex, make an adjustment to the "notes" app and it affects both your personal profile & fan page at the same time. None of the page-aware apps (of which there are few) can associate themselves with just a fan page or just a personal profile. If you add them, they tie into both.
Public profiles outside of those purchased under business accounts are the most useless thing on FB.
Twitter has pretty much no features
There's an insight in these two statements
We (MyPunchbowl) have built a number of services with this in mind: if you are planning a private birthday party for your child, you want a lot of control over who is invited and who can forward the invite. If you want to send a card for an anniversary, you want to make sure that it is very personalized -- and something you did special for that person.
With this in mind, we rolled out a birthday reminder service today (http://www.mypunchbowl.com/reminders). Yes, we're aware of the birthday apps on Facebook -- but as we see it, we're solving a different problem. I don't know about you, but I have 250+ "friends" on Facebook. And frankly, I don't care about most of their birthdays. MyPunchbowl Birthday Reminders are for the 30-40 people you actually care about, and want a reminder. We see it as a much more personal service for keeping track of those birthdays that matter (and for birthdays of people who are *not* on FB, such as parents and grandparents).
So far, it's been very well received -- for precisely the point that your blog post makes.
Almost every day I check 200 feeds + FB + FF + Twitter (hey, that's almost a full-time job!), and I normally come out with just a couple of really interesting things... I often dream about a unique application which really knows me, checks everything for me every day and delivers a single page of great stuff (news, ideas, music, videos...), just in time for a good cup of tea at 5 pm...
Geolocation will become increasingly more important because there is a huge amount of value at the cross section of time, location, and action.
the problem is that GPS wont ever get us there. Neither will WIFI.
There is also the privacy paradigm that this subject touches upon. Kurzwiel said that there is no such thing as privacy - we all are increasingly living a life of publicness - but we must always be able to control WHAT we want to share, and the next huge hairy business idea is the one that combines all these, and brings the contributors of the data bits in to the ecosystem as benefactors of the platform.
The UI should be crisp, clean, easy to read, and uncluttered. It's none of those things.
But it has been effective for spamming friends with ideas or concepts...they love me for that. Spammaster Flash.
appreciated. Hope to see you at the show on 4/17. Love the blog so thanks
for your posts and curating this community.
It seems like Facebook is thinking about the problem you're writing about by introducing groups last week. I'm really excited about the direction in which they're heading. Twitter too.
It doesn't warrant a Daryn fan page quite yet, but I do wish there was a better way to manage these different personas. For me, it's not about privacy, it's more about keeping signal-to-noise high for all these people with different interests in me. Yes, they can filter me, but I'd rather they didn't have to.
I like your style on this one, I recently did a similar thing w/ Twitter. I dropped about 1000 people that I used to follow and the service has become significantly more valuable. I don't like the arguments of the critics of this move. As long as a service becomes more valuable for the user, that's how they should use it.
Best,
Ryan
http://en.wikipedia.org/wiki/Dunbar%27s_number
Twitter (&LinkedIn) fills the space between my personal (FB) and professional life. I am less selective about who I follow-back on Twitter than who I friend on FB b/c I still want to keep the door open for connections and conversations with new people.
As you said, people can follow me via my blog or twitter if they want to know what I'm up to. There's something about how we communicate with our really close friends and family that's different than we do with the public...even for the most social people (e.g., Scoble). There will always be things appropriate for some spheres of relationships in your life and not in others.
people that I am not
Really like your metaphor, this challenge brings me back to the presence management buzz of 99-00. If I recall correctly it was about instant messaging and who could see who when. It would be great if there could be some standard taxonomy and way of transferring your contacts with the "tags" across services and map them in. Almost a Yahoo Pipes for personal relationship transfers between different services.
can we still send you facebook emails if we are not a friend? lol. you can customize that as well.
As the father of three who are on the verge of fbook age (my daughter insists she should get an account for her bat mitzvah next year), I'm curious about learning more about why your daughters didn't want to friend you and how to navigate that very sensitive issue of your public personna melded with your kids' private/public lives.
1. let them have a Facebook account. My son Josh has had one for at least a
year and his bar mitzvah is coming up next month
2. don't feel like you have to watch what they are doing there
3. make sure they understand the risks they are undertaking with social
networking (and sex, and drinking, and drugs, and driving, and .....)
4. trust them to do the right thing until they prove they can't be trusted
------------------------------
Jeffrey J. Bussgang
Flybridge Capital Partners
500 Boylston Street
Boston, MA 02116
E: jeff@flybridge.com
T: 617 307-9295
F: 617 307-9293
Blog: www.seeingbothsides.com
Twitter: www.twitter.com/bussgang
URL: www.flybridge.com
** Please note address change **
The same thing was true on Facebook until I was able to classify people on Facebook as Friends, Family, Oldschoolers (people I went to High School with), Viddlers (people that are Viddler members), etc. This allows me to sort through and find the stuff I'm looking for much more quickly.
Brightkite, which I love, does this same thing for me in a way. I can choose, on a person-by-person basis, what shows up on my 'stream' from them. I can choose to see their check-ins, their posts, their photos, or nothing at all. I can also choose if I'm notified of any of those things via SMS or email. Extremely granular options which makes Brightkite much more valuable to me than Twitter. The popularity of Twitter is what keeps me there. I call this community pressure. Even though I'd rather use Brightkite than Twitter (based on features alone (and geo-tagging)) I use Twitter because that is where everyone is.
(Sorry this is so long, but it is a topic I've thought A LOT about.)
If Twitter were to add either Facebook's "friend categories (or lists)" or Brightkite's granular (is this the right word?) options to allow me to still be a friend with someone but not see their updates when I choose not to - - I think that'd be very, very huge for most people. Including me.
At Viddler we've chosen to add Facebook's approach which we call "buddy lists". Currently I have one for Friends, Family, Co-workers, and Viddler members. This allows me to share videos with an entire group of people very quickly.
In the meantime, you can get it in tweetdeck
With the new interface, all the status updates are coming so fast and furious from everyone and dominating the experience that the other stuff is lost. Why every one I know hates the new interface. In doing the redesign they've lost a lot of that differentiation w twitter. Good for twitter, bad for fb. If it was old design my guess is you would feel less need to make that happen.
Now that I've narrowed it to 50 something I love it
You may want to check out http://nutshellmail.com to help you manage Facebook. Instead of receiving a bunch of one-off email notifications that simply distract you and clutter your inbox, NutshellMail sends you consolidated digest on a schedule that you can define. I receive three NutshellMail digests a day that efficiently alert me of new activity from Facebook, Twitter, LinkedIn, MySpace and even my junk email accounts. Each notification provides a direct link back into Facebook, but i can also update my status through email and add events to my Outlook calendar. The Twitter feature tracks all my activity and enables me to follow or unfollow users, retweet messages, send dm's and @ replies.
If you find that your social media activity is hard to manage, NutshellMail may be a good option for you. For full disclosure, i am one of the co-founders and would love to get your feedback.
If NutshellMail is not for you, I recommend Digsby or Seesmic desktop, but they can be overwhelming for casual social networkers.
Cheers,
Mark
Twitter is much better for the type of information I provide. Facebook is cumbersome and stupidly juvenile. Vampire bites, hugs and kisses, and crazy crap that wastes my time.
For business, I'm convinced Facebook is a lousy way to spend your resources. But if you truly want to make friends, or keep tab of your existing friends while playing virtual tennis and such, then Facebook is probably worth it. I don't have that kind of time.