A VC - Latest Comments in Battening Down The Hatches

Re: Battening Down The Hatches

Toujours_fidele — Sat, 12 Apr 2008 11:19:21 -0000

With all this doom and gloom how about a nice big fat positive play?
Networks now charge more per thousand viewers online than they do over the airwaves, where the average for a primetime show is about $25. Analysts put the online rate anywhere from $35 to $50 per thousand, though there are millions more potential traditional TV viewers.

Advertisers pay more online because there is a better accounting of how many viewers see the ads and an extra benefit that an impulse to purchase can be acted on with the click of a mouse.

"For an advertiser, you're getting a clear performance result," said Bob Davis, a Web investor and former CEO of search engine Lycos. "No matter what the click-through (rate) they get, it's infinitely larger than the click-through they get on TV. The click-through they get on TV is zero."

The 'upfronts' - advanced sales of air time, totalled $9.2 billion in 2007 but will not reach that in 2008.
Whatever the amount, say $8 billion, what if you could turn that $25 per thousand prime time to $35 to $50 per thousand increasing the value of the ads to advertisers by turning zero click through rate TV into instant buys and interactive info requests?
The ratio of increase in value would be roughly the same across all time slots. It may even increase the value of some time slots way beyond where they are now.
The minimum return would be somewhere in between $8 billion at worst, $11.2 billion median and $16 billion in 12 months. 140% to 200% in 12 months.
Of course you'd probably buy options on future years for peanuts and be in a position to dominate the market.

There is a way to turn TV viewers into click throughs without the co-operation of the networks and sell click throughs and actual completed transactions to the advertisers. You control the online click-throughs and also handle the transactions from the one-click follow up buys. There are all sorts of other applications like multiplayer interactive TV games and live TV mass auctions.

There's a lower cost higher risk small market play but what the heck if it's a go it's all go, but even if you don't own the airtime you can sell the click throughs and click buys.
It cost's peanuts to enable and operate the technology and it works on TV, Cable, Radio on any and every network without any help from the network or advertisers. The vast majority of TV viewer would and could do it, without buying any gadgets or paying subscriptions. Its secure end to end and has many other appealing features. If an advertiser doesn't want to buy the click throughs and buys, their competitor who didn't pay for the ad just might.
I haven't even considered an exit strategy but I imagine there are a few healthy options.

If you think it would be a fun play let me know.

Re: Battening Down The Hatches

fredwilson — Sun, 06 Apr 2008 18:02:02 -0000

I think most of that is true

Its hard though because so much of the overall dollars invested in vc were invested in 99/00/01 and we have not seen final returns on those vintages yet

It is exactly those vintages that have been producing distributions in the past three years. That is not to say that those vintages will ever be good

But three years ago, the mean for those vintages looked to be 50 cents on the dollar. It might be 100 cents on the dollar now and may end up at 125

That will have a meaningful impact on the 8pcnt number you cite and could push it to mid teens

Fred

Re: Battening Down The Hatches

Uday — Sun, 06 Apr 2008 16:37:33 -0000

regarding "lot's of users & no revenue":
I think this type of companies are going to have trouble,as Deepak mentioned. The reason is that if you have lot's of users, you need lot's of infrastructure. If you need to maintain lot's of infrastructure, you need lot's of cash. If there is no revenue, well, either investors has to pour more money to keep the user base OR the company will go down the tube.

I am NOT sure how a company with NO revenue can survive in the recession! (even it has lot's of users).

-Uday.

Re: Battening Down The Hatches

Steve Kane — Sun, 06 Apr 2008 15:56:07 -0000

hey fred

what do you think is the performance of the vc asset class, overall?

certainly some vc funds are doing well -- please g-d let it be the ones i am invested in -- but overall as an asset class, my impression is that returns are so-so at best (and, after fees, pretty poor.)

your own posts on VC returns a while back seemed to indicate that the asset class is not performing well.

and the fund-of-funds folks, research firms and investment advisors i know are pretty consistent -- they think VC asset class overall generated less than 8% IRR last ten years, and they predict it will not even do that well in this current 10 year period. which isn't to say they have stopped investing in VC (though some have or are stopping). but they now believe they have to be in the top decile of funds to make investing in VC worthwhile - until recently the rule of thumb was "get in the top-quatrile"

Re: Battening Down The Hatches

fredwilson — Sun, 06 Apr 2008 15:14:05 -0000

There are quite a few VC firms that are struggling to raise funds right now
steve

And returns in VC in recent years have been quite good.

So not everything you lay out as assumptions are correct.

But your conclusion that this downturn will affect everyone is certainly
true

fred

Re: Battening Down The Hatches

Steve Kane — Sat, 05 Apr 2008 12:57:29 -0000

that is true, but with the caveat that some sectors are not recession proof, even in CPA and CPC

big case in point: one of the biggest segments for CPC and CPA is... financial services. mortgage sellers, credit card issuers, home equity line providers.

Re: Battening Down The Hatches

Steve Kane — Sat, 05 Apr 2008 12:52:21 -0000

it strikes me that all the chatter about the effect on the venture investing markets of a weak economy and capital markets is about the effects on startups.

unstated, i take it, is that cool or cooling markets and economies have no effect on venture firms and funds and partners?

or on LPs?

well, that can't be the case... can it?

if it is the case then this, i think, is a serious issue in vc investing and silicon valley economics

for if that is the case then it would seem the motivations and incentives of the capital (LPs) and channels (VCs) and operators (the portfolio companies, both funded and aspiring) are improperly aligned

consider:

given serious melt downs in capital markets and economies, and prolonged (reeeeaaallllyyy prolonged) absences of absolute, or even above-market, returns from venture capital as an asset class... and yet venture fund management fees and organizations and cost structures are not affected. layoffs at VC firms? unlike every other financial services institution, none. renegotiations of management fees? again, unlike everywhere else, no. pullback of capital commitments by LPs? none (that I know of).

seems like LPs are uncaring (i doubt it) , unknowing (no way) or complacent (i guess so)

seems like entrepreneurs are uncaring (no), unknowing (mostly yes) or powerless (not sure)

seems like VCs are uncaring (not sure) unknowing (no way) or simply human beings, unwilling to volunteer to give back unearned rewards (likely)

maybe this is simply a perpetual bias in the system. but given my experience with capital markets and capitalists generally speaking, i doubt it. maybe more likely, to quote bob dylan, "a slow train's a coming" and "a hard rain's gonna fall"?

Re: Battening Down The Hatches

SutroStyle — Fri, 04 Apr 2008 04:27:58 -0000

I second that. We are a bootstrapped company, fairly large, and we are looking forward for the end of VC2.0 funding. Rackspace and bandwidth will get cheaper among other things.

Re: Battening Down The Hatches

fredwilson — Fri, 04 Apr 2008 01:31:03 -0000

Yes, we'd very much like to be investing in that platform. And android and
any other mobile platforms that emerge. All you have to do is look outside
the US to realize that mobile computing is the way of the future

fred

Re: Battening Down The Hatches

fredwilson — Fri, 04 Apr 2008 00:41:02 -0000

Joe

When we were investors in delicious we often talked about this as a
strategy, but the discussions with enterprise customers always centered
around a customized version of the service built and deployed just for them.
Plus we would have had to build a sales force to go after that opportunity.
We ran the numbers and decided we could build a more scalable, more
profitable business by emulating google and others who have built large
enterprise user bases by just providing a free service that anyone could
use. We never had the opportunity to test the model we imagined because of
the sale to Yahoo, but I remain convinced that consumer facing services
enter the enterprise all by themselves if they are good enough.

Fred

Re: Battening Down The Hatches

fredwilson — Fri, 04 Apr 2008 00:40:03 -0000

I appreciate the sentiments and I do think that eating the dog food, as it
were, is critical to being a good investor. But I would like to debate your
assertion that I am an anomaly in the VC community. We invest with other VCs
and I know quite a few very good ones. Like any business, there are good
practitioners and bad ones. Unfortunately, you must have had your share of
the bad ones.

And on the subject of YouTube, I think it will turn out to have been a
bargain for Google at $1.6bn. They are taking their sweet time building the
revenue side of that business, but they are getting there and it's a
humongous opportunity, at google scale. And VideoEgg is one of the few
YAVSS businesses to have morphed into something that has a good chance of
working. Yes, you are right that YASN and YAVSS will end badly for many. But
maybe YouTube and VideoEgg aren't the ones to point to.

Thanks for the comment. I appreciate your frequent and always thought
provoking comments

Fred

Re: Battening Down The Hatches

WayneMulligan — Thu, 03 Apr 2008 11:01:56 -0000

Cost Per Customer - most important metric to watch during a bull or bear market. Since it's going to be challenging to squeeze more lifetime value out of a customer during a downturn, companies really need to focus on keeping their customer acquisition costs low. That isn't to say people should stop marketing - marketing should ramp up in times like these. That's when the smart players in a space can actually take market share from their competitors with bloated cost structures.

-Wayne

Re: Battening Down The Hatches

Aruni S. Gunasegaram — Thu, 03 Apr 2008 10:17:33 -0000

Great points. There are always two sides to a potential recession coin. I have bootstrapped (i.e., self funded R&D) so far and been out for about two months looking for angel financing. Despite having a couple of soft commitments, I am seeing the economic writing on the wall. I'm wondering if it's even wise to take any money now or continue to find creative ways to bootstrap longer by finding other ways to make some income to put into the business.

Living in Austin, Texas is not like being in the Bay Area or NY for that matter when it comes to Web 2.0/social networking/mobile companies. Most of our angels made money in enterprise software or semiconductors. Other feedback I'm getting relates to being too early. Early concept/idea stage investing doesn't happen often down here. New parent/baby market is great and being validated by some interesting companies but until I have a social site up and running with a reasonable user base beyond our initial apps, people are cautious. The trick, as you know, is having the time/money to focus on building it to attract the users.

As a serial entrepreneur, now is when the creative muscles get flexed in ways you never thought your muscles could move. :-)

Re: Battening Down The Hatches

charlie crystle — Thu, 03 Apr 2008 07:48:09 -0000

I think companies with real markets can grow into a contracting economy. Not all spending stops in a recession. It might be a bad time to invest in a new SUV company, but even something in the housing market could do ok. If your revenues are $5 million this year, it will take quite a while before you feel the effects, unless it's a sector that 1)stops spending altogether 2) slows for startups or 3) is dependent on ads from a slumping category.

Re: Battening Down The Hatches

Alex — Thu, 03 Apr 2008 04:00:14 -0000

Are you looking to put some money to work in the iPhone apps sector? There's going to be some great subscription models built on that platform.

Re: Battening Down The Hatches

Joe — Wed, 02 Apr 2008 22:53:33 -0000

I believe many of the "Web 2.0" companies, including twitter, should have readied their platforms for licensing to the enterprise. This recent bubble was more about consumer startups than it was about enterprise startups, and perhaps the next wave will be more about the enterprise again (the open source investments cited by the 451 group in the first comment might be an indication of this).

Best regards, Joe

Re: Battening Down The Hatches

awilensky — Wed, 02 Apr 2008 22:16:59 -0000

Fred, you are a thoughtful man, and an anomaly in the VC community; you use the technology that you invest in, and speak and write intelligently on the broad issues. But, the morons I met in SF bay area, Peninsula, Sand Hill, etc - I want to hit some of them. Ok, I am a mere working man, not a wealthy man, not even very successful in my trade as an independent consulting product channels analyst, but my research, surmises, and adjudications as to likely sectors are based on honest, sincere and detailed research and interviews. Even a simpleton like myself, with no university education, and otherwise well read and mature in my trade experience, could tell from a furlong away that the investments in all of these YASN' s and YAVSS would amount to zero. Just look at the revenue results from Youtube and the side stepping shenanigans of Video egg.

Re: Battening Down The Hatches

awilensky — Wed, 02 Apr 2008 22:07:14 -0000

Oh yes, let's not forget the research that I performed at France Telecom (that no one wanted to hear about, because they all bet on the wrong horses), brand monitoring solutions that tie into retailer and distributor inventory portfolios for decision support of differential inventory planning. This well documented research led several players, I mean, PLAYAZZZSSS, in the valley to call me bad names. But I am right on this call.

Brand owners who can afford Arbitron and Gallup don't need public corpus mining of sentiment, but the retailers and mid-market distributors do. there is not one solution for this sector - and judging by the idiocy in the VC valley community, there never will be.

Re: Battening Down The Hatches

awilensky — Wed, 02 Apr 2008 22:02:27 -0000

Web2o solutions for skilled trades, technical product services (includes specialized social networking solutions for highly technical equipment servicing communities), optimized mobile dispatch and workflow for independent automotive servicers.

Re: Battening Down The Hatches

fredwilson — Wed, 02 Apr 2008 21:17:05 -0000

I think Mat is right about this

A downturn could be really good for certain startups that can offer more for
less to advertisers, consumers, and businesses

fred

Re: Battening Down The Hatches

fredwilson — Wed, 02 Apr 2008 21:16:44 -0000

If they are out there, I am hoping they will contact Union Square Ventures!

Re: Battening Down The Hatches

fredwilson — Wed, 02 Apr 2008 21:16:24 -0000

Are there any sectors/categories you do like right now?

Re: Battening Down The Hatches

coreyh — Wed, 02 Apr 2008 15:57:51 -0000

Speaking as a bootstrapped startup founder, I'm okay with some tightening of VC dollars. 1) we are already pretty darn lean expenses-wise 2) blunting the "employee #15 at Paypal getting $60M for his unbuilt site based on credentials alone" (hypothetical) pattern is a positive thing for us. Overall, it feels like less silly money floating around means more time to iterate, do real engineering, UX refining and trust building rather than racing to get the flashiest thing up as quickly as possible.

Re: Battening Down The Hatches

awilensky — Wed, 02 Apr 2008 15:15:05 -0000

The valley VC's are going to eat their term sheets for pursuing so many cloned business models. YASN and YAVSS startups will crowd the TechCrunch dead pool, and 2008 will be a blood bath.

I am no high profile corporate strategist, but I had many opportunities to speak with several VC's and valley undertakers that came through the door at France Telecom; I asked them, "what are you doing? There are umpteen companies doing the same thing in a questionable market, while at the same time, no one can convince any of you to cover vertical sectors that are starving for solutions. I also proposed a great product, that I carried around like a dead baby for most of 2007.

You can't tell these people anything. The ad supported social network market is sewn up by a few marque companies, and the video sharing is just an awful play. These investors will, therefore, reap what they have sown.

I showed these VC's surveys for potential users in a vertical that showed willingness to pay real subscription fees - not good enough, even with several diverse channels of revenue.

Back up the truck, take the servers and the steno pads. And any other snack foods and the espresso machine while you are at it.

Re: Battening Down The Hatches

Mat Atkinson — Wed, 02 Apr 2008 14:09:05 -0000

I think that a recession is a chance for web-based businesses to thrive.

For consumer oriented apps with an add revenue model, Fred is spot on saying that CPA and CPC advertising revenue will hold up best.

For business oriented apps with a SaaS subscription model, the pay-as-you-go, nothing upfront, rapid deployment, rapid ROI model has huge appeal to businesses needing to tighten their belts.

If a company has bootstrapped (like we have done at ProofHQ.com) then a recession could be a great opportunity.