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I believe there are two types of comments, three if you include spam/trolling.
1. A quick "I agree" comment, equivalent to applause in other venues, is very short. It might be several sentences but still distills down to "I agree" or "Good job".
2. Actual feedback and contribution takes longer to write. Its easy to type a bunch of thoughts and hit Submit, distilling those thoughts to concise statements takes longer. These comments might contain more insight, but often benefit from an editing pass.
I find Disqus very useful in this regard. Many times I have gone back to edit excessively wordy comments, trimming them to a more concise subset. Like this one, for example.
It can take a few minutes for me to write a page long blog post, and hours to edit it, add proper links and reorganize it.
Also I do think those "I agree" comments either can add nuance to the discussion if they explain why, or for those new, lead to a huge moral boost. It's important to add them, because it give a new flavor or direction to the discussion.
"When the eagles are silent, the parrots will jabber."
In his silence, we are the parrots echoing his wisdom? :-)
This made me immediately think of the Supertramp's "Even in the Quietest Moments" cut "Fool's Overture" where Roger Hodgson and Rick Davies trade vocals with cuts from Winston Churchill's "We Shall Fight On The Beaches" speech.
My thought - The ability to summarize effectively requires one to dive deeply into the deepest waters of the darkest pools of complexity and then return to the surface with illusive truths you found in those depths firmly clenched between your teeth.
But the length of comments could be a function of total # of comments on a given blog, i.e. Total # of comments X length of comments. If I had a blog with 100+ comments, I might limit the length of comments, but if I'm getting 10 comments/day then length wouldn't be a problem.
Most blog posts are somewhat short lived (sorry, Fred, not yours, of course ;)), more like an invitation to think or disqus (when will Merriam-Webster finally correct their wrong spelling?!). Some blog authors even move on and never catch up on a topic - so if you're crafting a response that you find important, and you make it short and concise, it might never get read or even considered in a discussion ("yeah, nice comment, but that entry is over five days old now!").
Good writers are succinct. Others require verbosity to express the same ideas. Most people are not good writers, and therefore require long posts in order to be qualitatively acceptable. This isn't optimal, for the reasons you already explained, but that does not mean the correlation nor argument (to not limit comment lenghts) is incorrect.
Hey Fred, is the ustream of the talk saved somewhere I can look at?
I once had to write display ad copy in which design space limited me to 50 words. The 400-word version came out in 20 mins.; the 200-word version took a couple of days; distilling it to 50 high-impact words took most of a week. Expressing something of significance (which I trust is most posters' goal) succinctly is a gift; doing so quickly is truly rare.
So, give people the space they need. The market for ideas is governed by the same forces as with any other market -- demand. If people want to consume your written ideas, they will. David Ogilvy proved 50 years ago in "Ogilvy on Advertising" that copy length is immaterial; if your message is compelling, people will read all of it.
I blame Strunk and White. I have a couple of copies around. There are also a number of free 1st edition ones floating around on the Web, since they are out of copyright. E.B. White is a wonderful writer. He recommends concision. Considering it is a classic text about writing, and is recommended by nearly everyone...
The University of Chicago, for whatever their reasons, decided it was going to study the issue. They gave people texts and asked what made them confusing, and changed them until they eren't confusing. They also asked people what made texts sound "smart," among other issues. They ended having a professor named Joseph Williams, who wrote this book http://www.amazon.com/Style-Clarity-Chicago-Wri... , create a course about to write, called the Little Red School House. The book mentions the following fact.
The length of the sentence or paragraph is moot. What people should do is try and tell a story with their writing, from the level of the sentence up. Repeatability of the same theme, concept, even words help people read.
This skill is what made earlier writers of the 18th and 19th century successful, despite seeming dense. This skill means that numerous clauses can be strung together cohesively.
So commenting ability might be linked to storytelling ability rather than length. A one liner seems easier because there is not much to repeat. A long comment is good if it is cohesive.
My main attraction to your blog is the quality of the topics, you personally (I am a huge fan, you seem to be a genuinely nice guy with an extraordinary ability to communicate and to keep the conversation going) and the superb quality of the people, voices, expertise, breadth, depth, knowledge, creativity and thinking of your audience.
Isn't the "retained equity" of your blog really its huge worldwide audience of smart people who have come together in a civilized manner to hear your voice and intelligently discuss sometimes provocative topics?
If I could have anything personally, it would be more thoughtful and insightful words rather than rationing the genius. I want to know the life story and experience of every single one of your many extraordinary followers. But then I collect people.
Freddie, babe, face it you have created a monster. Let it roar! You are the Jay Leno of intelligent business commentary. Work it.
When good ideas wrestle there are no losers only stronger ideas! I come to AVC for the ideas and the people who have them and I want to hear more of them.
So, put me down for the long commentaries, please. Thanks.
in the past three days, fred has been compared to jay leno, cal ripken jr, and james brown (the soul singer) on his blog. lol!
Thanks!
1) it's relevancy to the topic
2) it's ability to keep a reader engaged
3) it's ability to be crisp, concise and easy to read
and most importantly 4) it has to add to the conversation.
Short or long if it can accomplish those four things it's a good comment.
My perspective; A really long comment loses me on #2 and #3 I don't have time to read a 4000 word comment and I don't believe it will be concise or crisp
In consulting we called it a "low ink to page ratio". It's hard, but is the goal.
Avoid passive sentence structures at all costs. It's like a limp handshake -- ewwww. A sentence requires a subject and an active verb. If you can't find one, it's not worth saying.
And funny? It jets a comment from good to great.
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Plus, why not leverage your long-winded comment into a blog post of our own? As response somewhere else?
Comments should encourage/stimulate and provide a forum for conversation/discussion - making commenters jump through hoops stymies that.
Short succint points are best - allowing readers to zip through and absorb opinions quickly and efficiently.
If someone wants to write a thesis long comment, they are doing it because they have something to say and believe they are adding value/contributing to the discussion - Good luck to them.
Reality though is that with attention scarcity as it is their comment length might have "priced them out the market"
Also, I find most long comments are full of waffle - the longer they are the more careful editing they need and typically that doesn't happen in comment writing.
I could go on...... :D
"Great Post on AVC http :// bit.ly .com bunch of numbers "
Not very useful to the conversation.
- Disqus could provide us comment length stats- e.g. 4 comments /day, ave: length 300 char, highest/lowest.
- it would be nice to have some threading or semantic correlations between comments (I think Huff-Po is pioneering that)
I'm thinking of calling this the "front door, yard, living space problem. Fred here happens to very nice and really likes people commenting. In my mind, if this were a physical house, he essentially has an open door policy to the bottom floor. That's the best I can get. Yet there are also close parallels to old fashioned town halls from the 1800s. It's a neither here nor there medium when it comes to people.
I happen to have a personal preference to like engaging with people and thinking through issues with them through the process of the dialectic. Writing alone is a good way to sort out what I think is important, and what I think. Writing with people happens to be the way I discover important issues that I want to think about that are not semi-personal (certain points in life are universal, such as what to do).
For me, the fruitful set of questions so far are: "What are blogging spaces, social media spaces? why are we drawn to writing in them in communities in the first place? How are they parallel and not parallel to real versions of discussion spaces, both historical and current? How do we want them to develop so we get the maximum value both monetarily and as a society out of them?"
I don't know. And it's an answer I sort of need.
When I was in the Army, I was a General's aide de camp and wrote his daily log. It was great fun to read what I had written years later and to see the view that a 25-year old Captain had of a General's work. While I fancied myself quite a worldly dangerous sort, I was so sweetly and innocently naive that today it makes me chuckle uncontrollably. I took myself so seriously. LOL
Treat yourself to a bunch of Moleskine notebooks and write away.
I wonder how writing those logs or your meetings as opposed to writing down say your more private thoughts affect your writing process. I'm growing up/grown up in a period where there definitely is a growth towards fluidity of collaboration because of the omnipresence of computers and then the internet and mobile phones. I totally understand why crowdsourcing makes sense in order to create something. It's just a concept that I grew up with.
It is one of the reasons Disqus frustrates me. And Twitter. I'm used to a fluidity of sharing, and a variety of privacies, from super private to total out there-ness. There is no real way to say, let only certain people comment or see certain things in parts of a twitter stream, or in parts of Disqus, if you want to run multiple spaces.
But let me seriously say that young people today are infinetly more sophisticated and engaged in the world --- if they are paying attention --- simply because of their ability to communicate (verbally, cell phone, IM, SMS, twitter, e-mail, etc. etc etc) and because of the quality of education and because of the flow of information of all types.
I envy my children's facility to communicate with anybody about anything.
One of the toughest things in life is to develop your public, private and truly private/weird personas and keep them vibrant and separate.
There are some things in life that should be so completely yours and only yours as to be a source of energy. I can admit to one that is just modestly weird --- I love to meticulously restore vintage Stanley-Bailey wood planes. I pay nothng for them. They are worth nothing when restored. They give me the greatest pleasure in the world to hold --- they are very heavy and well built arguably the best built hand tool in the history of the world --- because I feel as though I am drawing the energy of 120 years of craftsmanship from them. I wonder what carpenter or cabinetmaker used them and what he built and I steal their psychic energy. When I finish one, I feel completely energized and refreshed. Then I use them for paper weights for my desk.
At the end of the day, every time you write you have to tell someone a story. Even yourself.
Online or offline review?(Not that I am not behind on those already) Consumer or for companies? You know me when I kvetch about products, and I already have certain suspicions about the Googleplex based off their design orientation.
Sometimes messages DO have a cynical objective in mind (plugging a product, massaging an ego, patronising others, etc) and they are pretty obvious, and easily skipped. The rest is generally simple, altruistic, thoughtful chatter. Perfect.
And started to expand into some other territories before realizing it wasn't the direction I wanted to go in for my BA. Good for private work, not so good if I have to put up a show with my thesis class in June.
Oddly, the training to get to that point has been extremely helpful here *shrug*
But given that it's very easy to skip comments that are too long or not interesting, and that some reactions need to be detailed or are complex or nuanced etc., I think it would be a sad thing to see longer comments discouraged. For some of us, there are relatively few places one can go to read considered opinion on subjects that come up regularly in blogs such as Fred's. The short "I agree" and "Great post" comments are like noise (I mean literally, just like applause also makes a noise), at least to me.
I could say more. I think I already hold the world record for comment length on this blog (See http://www.avc.com/a_vc/2007/09/andreessen-on-p...) though, so you'd probably expect that. I think it's a bit of a pity that things that are more than a few paragraphs are now considered "too long". I of course had to write about that too: http://blogs.fluidinfo.com/terry/2007/06/14/its...
If (literally) thought-provoking stuff appears on this (or another) blog or in its comments, where else are we to take those thoughts? The whole point (or at least almost all the value) is precisely in the thoughtfulness and in the blog comment system giving us a forum. Some of us can't take it offline, or get a room :-)
If you cant make your point in 140 characters its obviously not worth making
I prefer long juicy comments chock full of awesome. Most folks side with you Fred and prefer short and sweet.
i usually don't pay attention to length though. i think the amount of replies is the best indicator of quality. conversation should be the metric. not length or votes.
i am certain i miss some great comments every once in a while because thats not a perfect system.
That was more than 140 characters...
And this is with trying to write succicntly and with how to write books. it depends on the goal. Sometimes there is a lot of thought to unpack, sometimes it is the time of day (if you are later in the game and need to add then, you are going to have to add more in order to feel more relevant), etc. Comments are as much a reflection of the way people think and a person's personality as anything else.
I would say say this, do practice cutting down. Just from practical experience.....(They have gotten somewhat shorter)
But A.D.D. is not wit.
The inimitable Mike Judge says it best, in his oddly under-appreciated classic, Idiocracy - http://en.wikipedia.org/wiki/Idiocracy
i hear a marketing line in here... maybe: Sometimes discussions get disgusting. No longer with Disqus.
in the movie idiocracy you may recall there was a jail guard character played by justin long (the "cool" mac guy in the pc vs mac commercials). his character in the movie, like everyone set in the futuristic world, is tattooed with a bar code. luke wilson does not have this bar code and justin long reports him as a "unscannable." this is an allusion to the criminals' agenda to microchip the entire human population so that they can be scanned, tracked, and controlled remotely. once the population is fully microchipped they will even more fully be easily controlled. microchipping the population is already well underway; check the archive on the subject on my blog.
almost all kooks are very concerned about the swine flu vaccine for a variety of reasons, it's probably the leading topic out in kook land (G20 being a close second). however some kooks, including internationally renowned kook icon david icke, claim that the swine flu vaccination will include an invisible implantable microchip when injected (check icke's great article on the swine flu stuff). implantable microchips have been patented by IBM and are already being used.
the eugenics agenda you speak of was advanced by the criminal network that runs everything. they've been at this agenda for a long time; in fact i would argue they've been at it since literally the beginning of the human species on earth (although that viewpoint is more debatable). they financed hitler as part of their eugenics agenda too. before they were trying to sell eugenics openly, although now that it is widely shunned, they try to do it more subtlely, and use words like "transhumanism" instead of eugenics. same agenda though and the same folks behind it.
the movie "endgame" by alex jones is available free on google video and goes through the eugenics agenda in detail. a bibliography including citations for all the evidence presented in the movie can be found at endgamethemovie.com.
also as you know i was a permabear before it was hip and trendy. the ability to see the economic crisis coming came not from special powers but from paying attention to real news, i.e. kookology.
In general, I believe short/sweet wins on the web due to the way we read things digitally. That being said, the beauty of the comment stream is that I can choose as the reader how much to invest in reading/interacting - and find I do this differently daily based on available time!
I think I am the blunt verbose but tons of value person :)
"...what I prefer is when someone can make their point quickly and concisely, ideally with a bit of wit thrown in for good measure."
The ability to communicate quickly and effectively is so important, especially in today's hyper-micro-nano-tumbling-twittering-disqusing world...
There are probably audiences for both long and short comments. I wonder to what degree they overlap on various sites?
in sum i think appropriateness of comment length is inversely proportional to size of community.
Once we have a nice NLP engine that can do sentiment analysis, topic extraction and guide us to the most interesting comments, I am sure we can have the best of both worlds - ADD and the ability to discuss at length :)
I haven't had time to think through it enough yet (and really no time to develop it yet)...but it might be a fun experiment to play with and if nothing else, a good reason to dig into the Disqus API a bit more eh?
Now back to your regularly scheduled program... ;-)
It's not exactly the same animal, but I'm taking a different tack with comments on a message board that's going to be part of a site I am launching. On that message board, premium members will be able to rank comments with 1 to 5 stars; the highest-rated comments will float to the top, and the lowest-rated comments will get deleted. I'm limiting the ranking power to premium (i.e. paying) members to discourage folks from registering with multiple e-mails to manipulate the ranking system.
It's not about comment length, it's about curation. That's what we do at TrueSlant.com.
Our 200 contributors, all knowledgeable about their "angles," curate comments from their audience members. They "Call Out" comments that further the dialogue. Those comments sit beneath the post on page load (the entirety of the comment string resides one level below an "All Comments" tab). The post's author can respond, and all True/Slant contributors have free reign to comment on other contributor pages, to either the authors of those posts or to their audience members.
The result is a rewarding three-way dialogue that I believe trumps the sweaty mosh pit of comments on most sites. I'm often asked why True/Slant comments are "so good." That's the reason. If you want to be "Called Out," you need to bring your A-Game. That also raises the level of commenting found in the "All Comments" tab.
There is something more here. This type of comment system is like being in an old Newsroom, or the old bars that News people (myself included) once frequented. Except, now the audience is free to come in. And one more thing: the information and context extracted in these three-way exchanges is replacing all the old media reporting constructs: inverted pyramid writing, nugget or nut grafs, linear story-telling.
For us at True/Slant, it's one piece of building "The New Newsroom."
Your newsroom simile is interesting, given that (from what I've seen) most bloggers who come from a traditional journalism background aren't big on comments. Consider, for example, the Atlantic's bloggers. Long-time journos Goldberg, Fallows, and Sullivan don't even allow comments; Crook moderates them before they appear; but Coates and McCardle (both of whom, I think, were more established as bloggers than journalists before their Atlantic gigs) both have vibrant comment threads.
Why not ask Disqus to incorporate a character counter field? We put one in our web to sms product to help people work out when they have hit 160 characters, at least it might give people an idea what length their posts are as they writing them.
It's not the size of the boat, but the motion of the ocean.
Cheers,
Ryan
Can you measure the character count for posts with a high likes?
Checked my disqus profile to see how long the posts were that I "liked" - does not seem like this is possible.
Should you combine thoughts in a single reply or post them separately?
I do like when you take a thought from a comment thread and write a whole post on it. If it's a worthy thought, why not give it it's own respect & discussion thread.
I'm a BIG fan of multiple sentences to any post that I read. It's like going to a conference on a topic. It attracts people who have like interest and the lunch or post conference happy hours tend to have really cool discussions that involve the main topical thread. People will circumvent if you put a minimum requirement to what people post. I like to add when I like something but would also like a different scale system so I can also say when I don't like something(hello Facebook). Maybe a star system so I can give some sort of quick feedback.
I'd also like to have the chance to get a synopsis on posts that I commented on, especially if they get lots of response, it would be great to get the top 10 liked comments/diggs/farked/etc.
Some topics just take length, longer engagement and deeper conversation. You filter those out, you end up with shallow, superficial and ultimately low-value positions on those topics. Superstring theory and healthcare are obvious examples, but the most dangerous ones are the ones for which there are plausible but dumb "quick and dirty positions" that tempt people.
In other words, you are not choosing to read/write long or short. You are choosing what topics to understand/not understand. So long as you are aware and okay with those choices, it's fine :)
It's a nice happy medium between short, uninformative comments, and a long page that takes forever to read. Think of it like a headline or abstract for commenting.
This analysis probably breaks down at what the definition of a "good comment" is.
I hate the "I totally agree with the above post" comments.
I guess the percent of deleted characters in the message correlates to the message's quality.
I wish someone will provide the measurement tool.
As one Winston Churchill put it: "Broadly speaking, the short words are the best, and the old words best of all." ... he was a pretty good communicator.
That's the (enforced) beauty of Twitter and when using (eg) Disqus sparingly - reminding us all how to precis a message. There's an awful lot of pompous, pretentious egos out there and you can spot them a mile off in these new media channels. I avoid them like the plague.
YouTube, for the most part, is about short clips and the reaction to those clips tends to emotive, off the cuff, and typically adds very little to the experience of the content, which is the video.
Metafilter, a site I've been delighted to be a part of since 2001, is a moderated, conversational community. There are arguably two ways to engage with Metafilter: (1) view it as a place to simply find links representing the "best of the Web" and/or (2) view it as a place to discuss those links and the topics/issues raised by them.
Many of the best thread on MeFi have extensive and lengthy comments . . . because unlike YouTube it's a place for participation and conversation and not simply spectating and consumption.
"Looking at MetaFilter comments, there seems to be a clear correlation between comment quality and comment length."
I don't think you actually disagree with me, even though you imply that you do. I'm not saying that comments shouldn't be succinct. I'm merely pointing out that longer comments seem to be better, on average.
I'm not at all advocating that people write long comments.
This situation is not an either/or choice but a polarity to be managed. Balance in this polarity is the ability to appreciate both the incisive 140 character distillation of a concept as well as the ability to dig in and appreciate a deep investigation of a topic.
We should all challenge ourselves and our mental capacities in balancing our appreciation of the two approaches and not reject one or the other.
[Em]