Sounds like an interesting book, I'll look for it.
"Default to public" is also a reason why Web 2.0 sites like Delicious have trumped Web 1.0 equivalents like Backflip. Backflip defaulted to private, intending to be a service rather than a community.
erlichson
· 11 months ago
Interestingly, except for your list of friends, most information on facebook defaults to private. And yet it grew like a weed. Facebook does not have content that is well optmized for search engines, which is really what 'default to public' helps with. But it is genuinely viral 'out of band.'
michaelgalpert
· 11 months ago
when facebook first started i believe it defaulted to public for your school/network
erlichson
· 11 months ago
Fair point, but school level visibility us far from being public. I agree with the concept. The degree to which you can create content that is visible and useful to a larger number of people, the greater the network effect is for a service. To some extent, facebook benefits at this point from being the social network where you are most likely to find that your friends are already registered. Your registration being public benefits the growth of the service greatly.
Facebook has always had a good ear for carefully drawing the line between what uou want private and what you are willing to share with all. And when they have made mistakes they usually have quicky responded with privacy controls.
Jeff Jarvis
· 11 months ago
Good point, but I think Facebook is still public - to my public. The success of Facebook comes, I think, from restoring real identity and real relationships to our connections online as we have them in real life. It also gives us control of our public. So I can choose to broadcast something to my friends and networks but not the world. That's public in the sense that a campus and school are.
fredwilson
· 11 months ago
That¹s why I love that disqus supports facebook connect profiles for commenting on this blog
When you comment as an identfied person with a lot of data behind that profile, you take care to comment correctly
It¹s very powerful
daryn
· 11 months ago
I think that's really a key concept right there, "public - to my public".
Looking forward to the book!
DanBlank
· 11 months ago
Fred, Like you, I am finding many examples of openness on the web that has had overwhelming (and surprising) positive affects. One, is simply embracing the idea that oversharing is good.
It is a huge cultural shift we are undergoing when people share photos and status updates on sites like Flickr, Twitter, blogs, Facebook, etc. This goes deeper than just "public or private," but down to some basic human fears and protections they place around their ego and indentities. Personally, I feel that this openness is a huge step forward, allowing people to look past petty fears, jealousies, and barriers that are limiting.
An interesting case study in "how open is too open," comes from LEGO's reaching out to their community to find new ideas for products. My favorite LEGO blog put a call out to their readers that LEGO wants their ideas for new LEGO sets. At first, people posted their ideas in the comments section, but then LEGO asked them to submit ideas via a contact form, so that LEGO's competitors wouldn't steal the ideas. You can read about it here:
Thanks. I'll check out the links. Seems like interesting stuff
zburt
· 11 months ago
Last year I was taking Discrete Math and we were given a review sheet with questions for the final, but not enough time to meet with the TA for section and go over solutions. So I started a PBWiki (http://discretemath07.pbwiki.com/) and emailed the URL so we students could collaborate as necessary. It turned out that one of the TAs was my principal collaborator, but hey, the Wiki helped me learn the stuff.
berkay
· 11 months ago
"This is knowledge we're talking about folks. And deleting knowledge is a bad idea, period." Absolutely agreed. In Zuckerberg's art class example, the group has learned not because the end product has existed but because the group has created the site together themselves and learned during the process. I'm guessing the intent of deleting the knowledge is to provide the same experience Zuckerberg's class had to all classes. There must be a better way to accomplish that then deleting what's been created, though it may not be obvious
howardlindzon
· 11 months ago
For stocktwits investor tagline I asked my twitter followers to lend a hand. @bfia came up with the tagline in about one minute that we loved and used. there were 50 GREAT ones submitted.
At Wallstrip, many of our shows were submitted and than written buy the viewers. community driven for sure.
great post
howardlindzon
· 11 months ago
Actually - I have a post up on Brands that could DIE in 2009 -posted a few minutes ago and tons of community feedback on what brands to waTCH FOR EXTINCTION.
andyswan
· 11 months ago
There are a couple other reasons that I really like taking ideas public....for entrepreneurs especially:
1. You mentally devalue the "secrecy" of an idea. It is a tough leap for many....but soon it's quite clear that ideas are a dime a dozen and improve with early & often feedback
2. You put yourself into a corner by adding the risk of a more public failure. People do their best work when backed into a corner. It's much easier to quit on a business that you've been secretly working on.
3. You become a magnet for others interested and passionate about what you are doing. Sure....by keeping your idea secret, you're reducing the minute chance that someone will "steal" your idea.....but you're also creating a massive wall that eliminates the MUCH MORE PROBABLE outcome of attracting high quality people to your project.
fredwilson
· 11 months ago
Great points Andy entrepreneurs need to ³come out of the closet²
andyswan
· 11 months ago
.....not that there's anything wrong with that.
erlichson
· 11 months ago
There are competitive advantages that come out of secrecy. Mike moritz is fond of saying that one of the few advantages startups have is stealth and speed. Apple certainly is doing just fine by releasing very little information about future products and not holding their product design meetings in a public forum. Similarly, Amazon has many enlightened policies and is relentlessly focused on the user experience but let's not pretend they are "open." ask them about their kindle sales or key metrics about their amazon prime program.
Whether startups would benefit from increased openness is somewhat orthogonal from whether startups benefit when they get users to create content that is public or nearly so.
Any disclosure by an entrepreneur needs to be weighed against the potential benefits to that disclosure and drawbacks. When speaking one on one, especially to an expert, the benefits far outweigh the drawbacks. Entrepreneurs who walk around with NDAs are just plain silly. But I am not sure that entrepreneurs are well served by disclosing every idea they have in the most public forum possible and getting maximum feedback from the crowd.
It also matters how good you are at modeling the world without the consensus of the crowd. Steve Jobs and apple tells us what we want and removes features that he believes are superfluous to clean up the design. But of course, he seems especially good at predicting what the public will consume. And yes, they do focus groups but in a pretty confidential way.
CLaRGe
· 11 months ago
Great points. It's easy to think that your idea is so unique and powerful that someone will steal it. But the fact is that execution is so hard that THAT ALONE eliminates many competitors. Also, on the point about exposing yourself to failure, I learned some time ago that, unless I make myself accountable to others there is little chance that I will try when the going gets tough.
As for "default to public" this is a great idea for what it's worth. It's not everything. In fact what Zuckerberg demonstrated with his solution to his dilemma was in the very least "openness". He demonstrated shrewdness, savvy, and leadership. His idea worked because HE did it, not because it was done.
fredwilson
· 11 months ago
Yup
Zuckerberg is the real deal for sure
A very impressive person
scott crawford
· 11 months ago
Excellent. Thanks, as always, Fred. This is so very crucial as the old gatekeepers lose their roles, and we more and more come to rely on one another for our distribution of information/knowledge, To quote the Peppers -- "Give it away now!"
fredwilson
· 11 months ago
Great song, great line, great band
MartinEdic
· 11 months ago
In social media the real value comes from two aspects that unique to most social media sources: They are public and the effect of a conversation is exponential. We deal with marketing agencies and those who don't understand these values always question the value of engagement in social media. They still have the 'blast your message out to the world' mentality that says that engagement is too granular, too one on one, to be cost effective. This leaves out the fact that an engagement that adds value is read by many and spread by many. It's an entirely new eco-system for communication of all kinds including mar-comm. As for openness, we made a decision expose our pricing on our site and offer a fully functioning free version of our app without requiring a conversation with a sales rep. We are the only company in our space to do so and it has proven very effective, generating business and building a user-community that provides a lot of valuable input.
fredwilson
· 11 months ago
Great decision, self service for the win!
Lawrence Coburn
· 11 months ago
From an actual account settings perspective, there's a bit of a generational divide between "default to public" and "default to private." Younger folks tend to be ok with default to public, older folks tend to get a bit rattled by it. It's certainly easier to build a business with default to public due to the network, seo, and community effects.
One thing I really admire about Zuckerberg is his courage in making decisions related to "default to public" that move the community forward, yet piss off a not trivial number of folks. The newsfeed is a great example of one that worked out well, and Beacon (which I still think is brilliant) is one that worked out not as well.
fredwilson
· 11 months ago
Beacon has got to come back in a different form
Something like it would be a huge revenue producer for facebook
DorianBenkoil
· 11 months ago
I don't know that it's generational. More of a mindset, I'd conjecture. my comment below notes that some in a marketing class I taught eagerly contributed to a social network while others were resistant, regardless of age.
Jim Gray
· 11 months ago
That's a very creative move with the art class. We did have that technology in the early 90's.
Gabriel Griego
· 11 months ago
Great examples of the value of public interaction. I have been fascinated to see this happen at our company, Wesabe (which Fred's company has invested in - full disclosure), primarily because our community deals with personal financial issues, which are extremely sensitive. When I first joined a year ago, I like many others, was skeptical that quality financial advice could come from public interaction, and we still get that skepticism from people who haven't visited our forums. Yet, time and again we hear from members what a difference the advice makes for them, and interestingly enough, not only on a functional level. They also talk about the emotional support they get from the feeling that they're "not in it alone". For many people it seems that it still "takes a village" to help them get through it. Tom Sawyer indeed.
fredwilson
· 11 months ago
Gabe
I wonder if defaulting to public can ever happen with the data itself when it comes to personal finance
I think it certainly can for aggregated data but what about my own data?
I do it with my stock trades but not the actual dollars involved on covestor
Maybe something similar could work with wesabe
Gabriel Griego
· 11 months ago
Interestingly enough there is quite a bit of public disclosure of personal data going on in the discussion forums. It's not quite "defaulting to public", but in a discussion titled "How much debt do you have and how fast are you paying it off?" hundreds of new members have been posting their personal data on debt, spending and income over the past nine months. It seems to serve as a sort of beginning point or inspiration for people to embark upon their own get out of debt expedition. I'll bet that if we provided members a tool to select "default to public" for certain aspects of their data, many of them would take advantage of it.
fredwilson
· 11 months ago
I agree
MichaelRattner
· 11 months ago
*blush* Thanks Fred!
Openness is not just an online strategy. It's a reputation strategy for individuals and blogs as well. I have a good friend, a mentor, actually, who is one of the most brilliant nanotechnologists I've ever met. But he was locked away in the labs of a giant company for the past decade or so. Now he has a startup but he's having trouble establishing himself without the giant company brand behind him.
This is the sort of scientist who is constantly inventing things. He has more ideas per day than I'll have in a year. So many that if he does 10% of what he thinks up, he will be among the most accomplished engineer/scientists on the planet. But he was raised in the corporate culture of secrecy. Where ideas are currency, not marketing.
Just the other day, I suggested to him that he give his ideas away, freely (default to public?). Not the one or two he wants to make money from, but most everything else - on a blog. Because being the first to an idea is what makes someone a thought leader, someone worth listening to. By running a conversation, I'm convinced that the right people will find him, rather than the other way around.
This all reminds me of the Cluetrain Manifesto.
Krassen Dimitrov
· 11 months ago
Interesting discussion. In my experience (business)people who are overly secretive invariably suffer from some self-esteem/insecurity issues...
In general, advocates for "privacy" in the startup world need to understand that whatever they gain in the form of proprietary advantages is counterbalanced by what they lose when you deprive yourself from the powerful public corrective. If you do things in the dark you have to realize that it is very easy to bumble and stumble in the dark and be completely wrong.
Unfortunately, as Andy Swan pointed out, many people create the cloak of secrecy precisely out of fear of public failure. What Andy doesn't say, however, is that often this strategy does not work: things just have a way of coming out in daylight.
My wife has this great allegory: some people are like fish who cannot swim in the ocean so they like to be in a little puddle where they have control, swim comfortably and think that everything is OK. But then a wave comes in and they are right smack in the middle of the ocean, and cannot look more pathetic...
Yule Heibel
· 11 months ago
QUOTE So he went to the Internet and downloaded images of all the art that he knew would be on the exam (not sure how he knew that - Jeff leaves that part out). UNQUOTE He would have known because in all likelihood the art history professor made available to the students a complete list of all the slides shown during class (or else the slides / images for which the students would be responsible). Back in my day (14th century or so), we didn't get that advantage, but by the time I was teaching art history at Harvard (as a Teaching Fellow) or at MIT or Brown, it was standard to help students in this way.
Maybe the lesson is that you crowd-source for information and for building a product, but that you also have enough information / intelligence beforehand so you know what you're supposed to be "sourcing" for...?
Re. failure: **that's** a fascinating subject. Just the other day I came across an entry on the YoungEntrepreneur.com Blog, "So You Think You’re A Big Fat Failure – You Wish!" (http://tinyurl.com/8tpoqx). It was posted back in Sept., starts like this: QUOTE You know what I say to people who call themselves failures? You wish! To fail is to have tried, to have given it your all and failed regardless. Most people don’t fail; most people give up too early or never even try. Those people are not failures. You’ve got to earn that title, man. UNQUOTE Written by Evan Carmichael (apologies if he's already a known entity here, so many names, I can't keep track of everyone!)
Anyway, failure is significant as a learning process. Without failure, no learning. One of the problems in current K-12 education and possibly parenting is that we strive too hard to insulate (and isolate) our children from failure, because we think it will hurt their self-esteem.
fredwilson
· 11 months ago
Thanks for that info Yule. I had no idea that you taught art history at Harvard, MIT, and Brown
I've always thought its wrong that the readers/commenters know so much about me but I know so little about all of you.
Little tidbits like this one really help me and make me proud to have such a great group of people reading this blog
Yule Heibel
· 11 months ago
Well, my career *was* short-lived - my son was born at the same time as I finished my dissertation (he was 9months old when I got my first teaching gig at MIT), and my daughter was born 3 years later (after a teaching stint at Brown that involved commuting from Boston's North Shore to Providence, RI - crazy).
I would have loved to have stayed at MIT, but it's very hard to find all the extra hours to meet the demands of what at the beginning is basically a vocation, almost monkish in terms of what it requires in devotion. My colleagues mostly had wives at home - but in my case, I was the wife, lol...
I'm the first person in my family to get any kind of secondary education, so obviously also the first to go to grad school and get a PhD. No immediate role models to speak of, and my Marxist academic advisor was too busy critiquing the capitalist system (all from a safely theoretical perspective while ensconced at Harvard and later Berkeley, of course) to do anything much to support or mentor *any* of his students, perhaps because in his mind helping us in a practical way (through networking support, for example) would have implied buying into "the system."
Left largely to my own devices I didn't do as well as I should have, that's for sure. I guess it means I have some personal experience with failure... ;-) Anyway, now I'm oversharing!
Oh, and PS just in case anyone is wondering: Mark Zuckerberg was never in any of the art history sections I taught at Harvard. I think he was there in the mid- or late-90s?, while I got my PhD in 1991. ;-)
fredwilson
· 11 months ago
I think the gotham gal would sympathize with your career challenges and choices
With two daughters, I am acutely aware how hard it is on women who want to have a career and a family
DBM
· 11 months ago
Hi Fred,
This posting, in combination with your post about Facebook still being the center of the world for your kids, prompted me to start a long overdue blog about how different generations view (and use) social media. I just don't think that "Public" is too easy for most of the upcoming generation unless they feel they are insulated (like a college website) - they've been taught to be careful by their wise parents! (us) Facebook is save and insulated too (people used to feel that way about AOL, although they used screen names). I linked back to your post from my blog, and I will have my teenagers occasionally write. 3 generations and how they all live with social media (www.livingsocialmedia.com) , it is interesting to think (and write) about.
fredwilson
· 11 months ago
I couldn't tag my daughters in a facebook photo from my niece the other day because my daughters won't 'friend" me on facebook
I understand why they won't friend me, but these privacy settings get in the way of discovery (in this case their discovery)
DBM
· 11 months ago
Fred my kids are the same, won't friend me. But if you go to the niece (I'm sure she is connected to you-that's the case for me) and look at her friends, you will find your daughters there and can click on her to see everything via that connection. Unless they knew to go and make their settings super private (not the default, which is "let all friends and friends of friends see me, or something like that).
fredwilson
· 11 months ago
I am not that eager to watch what my kids do on facebook. I just wanted to tag them in a photo
DBM
· 11 months ago
I'm not either but I had something happen with my younger daughter (now 15) 2 years ago that scared me. I got a phone bill with hundreds of text msgs to Utah. We don't know anybody in Utah. Found out it was someone she met on an MMO in a game, 23 years old, she was too naive and actually gave out her phone number for text. And I had given plenty of talks about privacy, but somehow in a game she felt differently. She referred to him as her BF in a text (I asked her to show me her phone after I saw the bill). I agree totally with giving my kids privacy but - just in case. I am sure she learned her lesson from that at a young age, she was absolutely freaked out (so was I).
fredwilson
· 11 months ago
That would freak me out too!
DBM
· 11 months ago
Oh PS, the guy said he was 13 and never thought any differently. Your trip sounds amazing - you will keep up as the kids go to school but I know exactly what you mean about travel changing. They have opinions and want to do what they want to do so things change. But my kids remember their years of growing up in terms of our traveling (much like yours)...so far so regardless of stress it seems it has been the best investment we ever made in terms of our family unity. I am only one year ahead of you with my oldest by the way. Safe travels!
fredwilson
· 11 months ago
Thanks!
tempo
· 11 months ago
"Default to public" is our refrain at Get Satisfaction. The big question that we started the business around was "what would customer service look like if it defaulted to public?" We had the Flickr anecdote in mind, and thought this inversion of traditional assumptions could be transformative not just for the company, but for customers, too. The social norm for customer service interactions is usually all around defensiveness, so we hypothesized that the right kind of public context could change the social norm to mutually sympathetic. We've been very pleased with the results, though the perennial challenge of anonymity and misaligned expectations are still tough nuts to crack.
fredwilson
· 11 months ago
I love what you all are doing with getsatisfaction. It clearly shows that publicly customer service is a better model
Doug K.
· 11 months ago
You got that right!!
Joe DiPasquale
· 11 months ago
That type of course info-sharing is also what we're going for with http://www.CollegeWikis.com . . . everyone adding, sharing, and creating information for all to see from the wisdom of crowds.
Michael_Josefowicz
· 11 months ago
Nice quote. Education may turn out to be fixed with a "get out of the way" approach.
from Michael Rattner, in the post. But what was cool was that once the discussions became public, the answers kept getting better, because rather than me interacting with one student at a time, I was continuously challenged by all my students at the same time! And students were helping students.
Unfortunately university policy was to delete the forums after a class was over, to prevent cheating, or some such petty reason.
DorianBenkoil
· 11 months ago
Today, I've made public the Ning social network my students and I used in my MBA-level digital marketing class at the Zicklin School of Business at Baruch. (I first gave the students multiple chances and notices to delete any material they did not want the world to see -- during the class, whose grading period formally ended yesterday, I wanted all to be in a "safe" environment free from possible embarrassment, employment risks, etc.). It's here http://internetmarketingbaruch08.ning.com, including dozens and dozens of links to articles, etc, from the students and me.
The students' weekly assignments were posted publicly, as were discussions, videos and more. Some students took to it, and enhanced each others' material. Others, despite urgings, continued to send material to me privately and resisted posting publicly. I can say that I learned from the students' public sharing in a way I might not have had they not shared and discussed with each other, and I believe the level of discussion improved both on the network and in class, as well. It's been a learning experience for me, and I believe the next classes I teach will be enhanced by this experience -- I also hope the experience for students will continually get better.
fredwilson
· 11 months ago
Wow, that¹s great dorian
It¹s interesting that you used a social network platform like Ning instead of a wiki platfrom like media wiki
DorianBenkoil
· 11 months ago
Thanks. I'd love to hear more about how you think a Wiki could/would have been useful in such a class. I could imagine incorporating one, in addition to the social network. I considered a wiki, but guessed that for the purpose of assignments, and the requirement that I grade them, I had to have contributions remain distinct and separate, to know what an individual student contributed. Also, wikis I've used tend to require a bit more acumen -- the user, at the least, has to know how to do simple linking and understand basic Web authoring. Finally, social networks make it easier to sift and segment -- this stuff here is assigned, that stuff over there is optional, and so on.
Separately, I could imagine a Digital Marketing Wiki -- something to which anyone teaching a course like this, or who is interested in participating in the scholarship, could contribute. Something to start, perhaps.
fredwilson
· 11 months ago
Good points about where a wiki comes up short
skmurphy
· 11 months ago
Wikis dissolve individual authorship into a team or group. For class assignments that are group projects you might find your students already using wikis: they are a great way for a small team to reach a working consensus on a document against a deadline.
DorianBenkoil
· 11 months ago
Teams using wikis is a great idea. Not sure it works for individual assignments, where the students' voices need to be preserved as distinct.
nivi
· 11 months ago
Software developers have a heuristic they call a code smell. It's a symptom or hint of an underlying problem.
In your post, I think deleting forums and knowledge is a smell. It's an indication that something is awfully wrong in the underlying educational system.
Kyle Mathews
· 11 months ago
Ha! Completely agree.
Kyle Mathews
· 11 months ago
I'm helping run an experimental class at BYU where the class is run mostly over an collaboration site. Students choose their own topics of study and self-organize into groups where there's a shared interest. A key part of the design of the class is as you say, the default for everything that happens is public. All homework, projects are submitted to the group website so students can see each other's work and learn from one another.
This is a huge difference from a regular class where students submit work into the dark belly of the homework beast, never to see the light of day again.
All Comments
"Default to public" is also a reason why Web 2.0 sites like Delicious have trumped Web 1.0 equivalents like Backflip. Backflip defaulted to private, intending to be a service rather than a community.
Facebook has always had a good ear for carefully drawing the line between what uou want private and what you are willing to share with all. And when they have made mistakes they usually have quicky responded with privacy controls.
commenting on this blog
When you comment as an identfied person with a lot of data behind that
profile, you take care to comment correctly
It¹s very powerful
Looking forward to the book!
Like you, I am finding many examples of openness on the web that has had overwhelming (and surprising) positive affects. One, is simply embracing the idea that oversharing is good.
It is a huge cultural shift we are undergoing when people share photos and status updates on sites like Flickr, Twitter, blogs, Facebook, etc. This goes deeper than just "public or private," but down to some basic human fears and protections they place around their ego and indentities. Personally, I feel that this openness is a huge step forward, allowing people to look past petty fears, jealousies, and barriers that are limiting.
An interesting case study in "how open is too open," comes from LEGO's reaching out to their community to find new ideas for products. My favorite LEGO blog put a call out to their readers that LEGO wants their ideas for new LEGO sets. At first, people posted their ideas in the comments section, but then LEGO asked them to submit ideas via a contact form, so that LEGO's competitors wouldn't steal the ideas. You can read about it here:
http://www.brothers-brick.com/2008/12/17/lego-d...
(you should also check out the rest of that blog to see some amazing LEGO creations - all of which arise form the passion of fans.)
Last year, I blogged about a social media case study from LEGO that you may also find interesting. Similar themes:
http://danblank.com/blog/2008/02/29/the-path-to...
Have a great day.
-Dan
In Zuckerberg's art class example, the group has learned not because the end product has existed but because the group has created the site together themselves and learned during the process.
I'm guessing the intent of deleting the knowledge is to provide the same experience Zuckerberg's class had to all classes. There must be a better way to accomplish that then deleting what's been created, though it may not be obvious
At Wallstrip, many of our shows were submitted and than written buy the viewers. community driven for sure.
great post
1. You mentally devalue the "secrecy" of an idea. It is a tough leap for many....but soon it's quite clear that ideas are a dime a dozen and improve with early & often feedback
2. You put yourself into a corner by adding the risk of a more public failure. People do their best work when backed into a corner. It's much easier to quit on a business that you've been secretly working on.
3. You become a magnet for others interested and passionate about what you are doing. Sure....by keeping your idea secret, you're reducing the minute chance that someone will "steal" your idea.....but you're also creating a massive wall that eliminates the MUCH MORE PROBABLE outcome of attracting high quality people to your project.
Whether startups would benefit from increased openness is somewhat orthogonal from whether startups benefit when they get users to create content that is public or nearly so.
Any disclosure by an entrepreneur needs to be weighed against the potential benefits to that disclosure and drawbacks. When speaking one on one, especially to an expert, the benefits far outweigh the drawbacks. Entrepreneurs who walk around with NDAs are just plain silly. But I am not sure that entrepreneurs are well served by disclosing every idea they have in the most public forum possible and getting maximum feedback from the crowd.
It also matters how good you are at modeling the world without the consensus of the crowd. Steve Jobs and apple tells us what we want and removes features that he believes are superfluous to clean up the design. But of course, he seems especially good at predicting what the public will consume. And yes, they do focus groups but in a pretty confidential way.
As for "default to public" this is a great idea for what it's worth. It's not everything. In fact what Zuckerberg demonstrated with his solution to his dilemma was in the very least "openness". He demonstrated shrewdness, savvy, and leadership. His idea worked because HE did it, not because it was done.
Zuckerberg is the real deal for sure
A very impressive person
As for openness, we made a decision expose our pricing on our site and offer a fully functioning free version of our app without requiring a conversation with a sales rep. We are the only company in our space to do so and it has proven very effective, generating business and building a user-community that provides a lot of valuable input.
One thing I really admire about Zuckerberg is his courage in making decisions related to "default to public" that move the community forward, yet piss off a not trivial number of folks. The newsfeed is a great example of one that worked out well, and Beacon (which I still think is brilliant) is one that worked out not as well.
Something like it would be a huge revenue producer for facebook
I wonder if defaulting to public can ever happen with the data itself when it comes to personal finance
I think it certainly can for aggregated data but what about my own data?
I do it with my stock trades but not the actual dollars involved on covestor
Maybe something similar could work with wesabe
Openness is not just an online strategy. It's a reputation strategy for individuals and blogs as well. I have a good friend, a mentor, actually, who is one of the most brilliant nanotechnologists I've ever met. But he was locked away in the labs of a giant company for the past decade or so. Now he has a startup but he's having trouble establishing himself without the giant company brand behind him.
This is the sort of scientist who is constantly inventing things. He has more ideas per day than I'll have in a year. So many that if he does 10% of what he thinks up, he will be among the most accomplished engineer/scientists on the planet. But he was raised in the corporate culture of secrecy. Where ideas are currency, not marketing.
Just the other day, I suggested to him that he give his ideas away, freely (default to public?). Not the one or two he wants to make money from, but most everything else - on a blog. Because being the first to an idea is what makes someone a thought leader, someone worth listening to. By running a conversation, I'm convinced that the right people will find him, rather than the other way around.
This all reminds me of the Cluetrain Manifesto.
In general, advocates for "privacy" in the startup world need to understand that whatever they gain in the form of proprietary advantages is counterbalanced by what they lose when you deprive yourself from the powerful public corrective. If you do things in the dark you have to realize that it is very easy to bumble and stumble in the dark and be completely wrong.
Unfortunately, as Andy Swan pointed out, many people create the cloak of secrecy precisely out of fear of public failure. What Andy doesn't say, however, is that often this strategy does not work: things just have a way of coming out in daylight.
My wife has this great allegory: some people are like fish who cannot swim in the ocean so they like to be in a little puddle where they have control, swim comfortably and think that everything is OK. But then a wave comes in and they are right smack in the middle of the ocean, and cannot look more pathetic...
So he went to the Internet and downloaded images of all the art that he knew would be on the exam (not sure how he knew that - Jeff leaves that part out).
UNQUOTE
He would have known because in all likelihood the art history professor made available to the students a complete list of all the slides shown during class (or else the slides / images for which the students would be responsible). Back in my day (14th century or so), we didn't get that advantage, but by the time I was teaching art history at Harvard (as a Teaching Fellow) or at MIT or Brown, it was standard to help students in this way.
Maybe the lesson is that you crowd-source for information and for building a product, but that you also have enough information / intelligence beforehand so you know what you're supposed to be "sourcing" for...?
Re. failure: **that's** a fascinating subject. Just the other day I came across an entry on the YoungEntrepreneur.com Blog, "So You Think You’re A Big Fat Failure – You Wish!" (http://tinyurl.com/8tpoqx). It was posted back in Sept., starts like this:
QUOTE
You know what I say to people who call themselves failures? You wish! To fail is to have tried, to have given it your all and failed regardless. Most people don’t fail; most people give up too early or never even try. Those people are not failures. You’ve got to earn that title, man.
UNQUOTE
Written by Evan Carmichael (apologies if he's already a known entity here, so many names, I can't keep track of everyone!)
Anyway, failure is significant as a learning process. Without failure, no learning. One of the problems in current K-12 education and possibly parenting is that we strive too hard to insulate (and isolate) our children from failure, because we think it will hurt their self-esteem.
I had no idea that you taught art history at Harvard, MIT, and Brown
I've always thought its wrong that the readers/commenters know so much about me but I know so little about all of you.
Little tidbits like this one really help me and make me proud to have such a great group of people reading this blog
I would have loved to have stayed at MIT, but it's very hard to find all the extra hours to meet the demands of what at the beginning is basically a vocation, almost monkish in terms of what it requires in devotion. My colleagues mostly had wives at home - but in my case, I was the wife, lol...
I'm the first person in my family to get any kind of secondary education, so obviously also the first to go to grad school and get a PhD. No immediate role models to speak of, and my Marxist academic advisor was too busy critiquing the capitalist system (all from a safely theoretical perspective while ensconced at Harvard and later Berkeley, of course) to do anything much to support or mentor *any* of his students, perhaps because in his mind helping us in a practical way (through networking support, for example) would have implied buying into "the system."
Left largely to my own devices I didn't do as well as I should have, that's for sure. I guess it means I have some personal experience with failure... ;-) Anyway, now I'm oversharing!
Oh, and PS just in case anyone is wondering: Mark Zuckerberg was never in any of the art history sections I taught at Harvard. I think he was there in the mid- or late-90s?, while I got my PhD in 1991. ;-)
With two daughters, I am acutely aware how hard it is on women who want to have a career and a family
This posting, in combination with your post about Facebook still being the center of the world for your kids, prompted me to start a long overdue blog about how different generations view (and use) social media. I just don't think that "Public" is too easy for most of the upcoming generation unless they feel they are insulated (like a college website) - they've been taught to be careful by their wise parents! (us) Facebook is save and insulated too (people used to feel that way about AOL, although they used screen names). I linked back to your post from my blog, and I will have my teenagers occasionally write. 3 generations and how they all live with social media (www.livingsocialmedia.com) , it is interesting to think (and write) about.
I understand why they won't friend me, but these privacy settings get in the way of discovery (in this case their discovery)
2 years ago that scared me. I got a phone bill with hundreds of text msgs
to Utah. We don't know anybody in Utah. Found out it was someone she met
on an MMO in a game, 23 years old, she was too naive and actually gave out
her phone number for text. And I had given plenty of talks about privacy,
but somehow in a game she felt differently. She referred to him as her BF
in a text (I asked her to show me her phone after I saw the bill). I agree
totally with giving my kids privacy but - just in case. I am sure she
learned her lesson from that at a young age, she was absolutely freaked out
(so was I).
Your trip sounds amazing - you will keep up as the kids go to school but I
know exactly what you mean about travel changing. They have opinions and
want to do what they want to do so things change. But my kids remember
their years of growing up in terms of our traveling (much like yours)...so
far so regardless of stress it seems it has been the best investment we ever
made in terms of our family unity. I am only one year ahead of you with my
oldest by the way. Safe travels!
from Michael Rattner, in the post.
But what was cool was that once the discussions became public, the answers kept getting better, because rather than me interacting with one student at a time, I was continuously challenged by all my students at the same time! And students were helping students.
Unfortunately university policy was to delete the forums after a class was over, to prevent cheating, or some such petty reason.
The students' weekly assignments were posted publicly, as were discussions, videos and more. Some students took to it, and enhanced each others' material. Others, despite urgings, continued to send material to me privately and resisted posting publicly. I can say that I learned from the students' public sharing in a way I might not have had they not shared and discussed with each other, and I believe the level of discussion improved both on the network and in class, as well. It's been a learning experience for me, and I believe the next classes I teach will be enhanced by this experience -- I also hope the experience for students will continually get better.
It¹s interesting that you used a social network platform like Ning instead
of a wiki platfrom like media wiki
Separately, I could imagine a Digital Marketing Wiki -- something to which anyone teaching a course like this, or who is interested in participating in the scholarship, could contribute. Something to start, perhaps.
In your post, I think deleting forums and knowledge is a smell. It's an indication that something is awfully wrong in the underlying educational system.
This is a huge difference from a regular class where students submit work into the dark belly of the homework beast, never to see the light of day again.
The class website:
https://island.byu.edu/group/unclass