You really wonder why nobody clicks your ads on Facebook? Fred, out of the 16 million or so people you are targeting, little or none of them are interested in VC money. There's more out there than Silicon Valley and whatever its equivalent in NY is called, there's the average Joe. And he won't give a shit, whatever you do.
This doesn't mean that FB SocialAds do work. It just means that ads for a VC will only be successful on a specialized niche website. Go to TechCrunch, if you want to get people interested in VC money. Go to Facebook if you want young people interested in Red Bull or Apple ads.
fredwilson
· 2 years ago
True, but I am only targeting the 32,140 people in FB who have declared an interest in technology
Fred
Chris Kennedy
· 2 years ago
See my comments on how you are not advertising effectively.
The reason why your USV.com ad received more impressions is because it has a much higher CTR - Facebook estimates a minimum bid price based on the CTR of the ad. If your maximum CPC is below this minimum bid, Facebook won't show your ad.
fredwilson
· 2 years ago
chris,
i'll increase my bid prices and see what that does. but i do have the same bid prices for both ads
fred
Chris Kennedy
· 2 years ago
It's simple: you have to bid higher for ads that have lower CTRs, otherwise Facebook will stop showing them.
stone
· 2 years ago
someone is clicking on this ad going to this site because they want you to write good things about their ill-fated ad system. this is an inside job. can you see anything about the referral URL that clicked?
Joe Lazarus
· 2 years ago
Hey Fred, I noticed your competition at First Round Capital is experimenting with ads on Facebook too...
Thought their targeting strategy was pretty funny.
Facebook Marketing Guru
· 1 year ago
Forget FB Social Ads! Try using the FB Guru bot.... it lets you create CUSTOM feeds and publish them on Facebook! You can insert links to your websites and IMAGES! It also allows you to insert affiliate/CPA links and hide them in text! This thing is powerful! :) Users won't know what hit them, since no one has ever done this on Facebook before.... your CTR will go through the roof :)
All Comments
This doesn't mean that FB SocialAds do work. It just means that ads for a VC will only be successful on a specialized niche website. Go to TechCrunch, if you want to get people interested in VC money. Go to Facebook if you want young people interested in Red Bull or Apple ads.
interest in technology
Fred
http://www.allfacebook.com/2007/11/is-facebook-...
http://www.allfacebook.com/2007/11/sex-drives-f...
The reason why your USV.com ad received more impressions is because it has a much higher CTR - Facebook estimates a minimum bid price based on the CTR of the ad. If your maximum CPC is below this minimum bid, Facebook won't show your ad.
i'll increase my bid prices and see what that does. but i do have the same bid prices for both ads
fred
http://joelaz.com/post/19509291
Thought their targeting strategy was pretty funny.
http://www.Facebook-Marketing-Guru.com