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1. Pick your "I'd like to buy there" price
2. Go to the options chain in your broker and click on the chain that expires next calendar month (in this case, DEC)
3. SELL TO OPEN the puts with a strike price closest to your price from #1 above (divide number of shares you want by 100 to determine how many puts to sell)
On the third Sunday of the month, you will either have:
1. Bought your stock at the price you wanted, PLUS kept the premium for the puts you sold (essentially lowering your buy price by TEN PERCENT in the case of $GOOG
OR
2. The stock isn't below your buy price and you just keep the premium for the puts you sold (approx $30/share in the case of $GOOG $300 strikes)
Make 10% profit or own the stock at a 10% discount to where you wanted it anyway.
SWEEEEEEET!!!
I wondering why Fred goes thru this explanation when he could be selling puts. For someone with deep pockets this is a good strategy. There's another huge advantage to selling puts right now. Premiums are very high due to volatility. We are coming down from all time highs in volatility. As the market bottoms (a big assumption), volatility will go lower. You will make money as the value of the premiums erodes. It's better to be on the sell side of options right now.
Do what andyswan says. Sell some puts on these stocks, your strike price should be below yesterday's low.
Worst case scenario, you own goog or aapl below yesterday's (11/13) close.
I buy stock (almost) exclusively this way.
Thoughts?
I am also very biased having worked for the company and knowing Magid's and Gian's track record.
Oh yeah, you could just sell puts as well to help reduce your average cost. But you knew that already.
MassMan
"The market can stay irrational longer than you can stay solvent."
- John Maynard Keynes
On the other hand, I have several other stocks in consumer/retail companies (two that had particularly off weeks are $APP and $WFMI), and even at 30-50% discounts, I'm not sure I'm ready to buy in to lower my average cost quite yet..
Analysts as a group (of course there are exceptions) are indeed great at 'predicting what just happened'. However, this is not helpful predicting how low things are going to go. Just because analysts are belatedly downgrading doesn't mean it won't go much lower, it just means they have already started going down.
The most serious market shocks only happened in the last month or two and results already look bad - look at the retail sales in October.... The question is whether analysts are bearish enough right now.
It will be truly amazing if Google is able to grow next year. Think about all of the companies who will be closing or massively slashing their marketing budgets. I would love to hear from Adwords users reading this blog to hear if they are increasing or decreasing their keywords bids or their daily budgets. It's probably safe to assume that everyone is taking a very close look at how much customers are really worth and how they can reduce the cost of customer acquisition. Google may perform better on a relative basis but I would suggest that any revenue growth at all next year is probably VERY optimistic right now.
What if the final shoe to drop is not when analysts turn negative (which is just a reflection that things are already bad) but when blogs like this give up trying to predict what is a good price to buy stocks at.