Why is a glass staircase cool, and how does it help sell product?
Stephen L. McKay
· 2 years ago
To Dave, do we not like aesthetics? Look at the stark, almost bleak, but very efficient architectural designs of Frank Lloyd Wright. A master for sure, and I have been in many of his creations, from Pasadena, to Chicago (Oak Park). Personally, I’m not a fan, but some jump through hoops to see a Wright, or a Mees Vanderow “Glass Tower”. It’s all about Marketing. I think most of us get that, and if a glass spiral will bring in onlookers, some will become buyers.
Steve
azimuth
· 2 years ago
perhaps steve is right regarding aesthetics. but i would posit that it is a true tragedy if what passes for good architecture is rooted in consumerism. i have no doubt that much of interior architecture has devolved into what has been called "no-brow" experience -- true aesthetics coopted for the sake of making a buck. (i'm reminded of every "modern" hotel in which each item is branded & for sale. i find that repugnant.) however, to aver that wright or van der rohe or johnson or saarinen or any of the 20th century greats played fast and loose with their art for the sake of turning a dollar -- someone else's in fact -- is, politely as i can put it, a stretch.
and i understand the nyc perspective since i lived there for 11 years during the disney-fication of, well, everything. but all you have to do is take an architectural walk one day. (the aia is a great walk, btw.) better still, just look up from time to time. stand in front of lever house on a clear day and you'll see what i mean. if nothing else, it's a good reminder that there's so much more if you just take a moment to look (or shoot, clip & blog).
Stephen L. McKay
· 2 years ago
Azimuth, You are correct in what motivates most of us, Vs the true creators (like them or not), and I would put Apple in the former catagory, just like I would the hotels that you mention. Not that this makes them bad. Not too many marketers today are capable of real "creation", most use a variance of something that already works, and with that variance, comes some sort of evolution, that leads to something new, and different, and that's what drives us all.
Greg
· 2 years ago
Good work, but what would be really cool is if people tracking and Apple and Store were notified of this through some aggregtor/feed set-up when the permit request was filed and then follow the paper trail through the permitting process. Indulge personal curiosity or a great source of market intelligence. Not sure what the state of NYC's public records are in terms of online access, but nationally it's a pretty sorry affair.
Andy Swan
· 2 years ago
In other news, AAPL reports a strong drop in sales to the "women in skirts" demographic.....
Jill
· 2 years ago
Walked by the store this morning. The line had already formed. Opening is at 6pm tonight. Mary J Blige and $100 store credit to anyone who walks in might be more of a draw than the beautiful staircase!
Rahul Pathak
· 2 years ago
I wonder how women will feel about this staircase? Or does Apple not want skirt-wearers in their stores? I'm looking forward to the teenage boys hanging around under the staircase.
Stephen L. McKay
· 2 years ago
Funny thing only the guys commenting think of this! GIB (give it a break) Ha!
Douche
· 2 years ago
Who disputed you that you had to say " I Told You So? Lame.
fredwilson
· 2 years ago
it's headline drafted to draw attention
sorry for being lame
fred
Medula Oblongata
· 2 years ago
Whoop de dip. You can spot cool things. Get a freagin life.
fredwilson
· 2 years ago
I'll try
fred
Stephen L. McKay
· 2 years ago
You HAVE ONE (life, that is), and it's COOL to discuss these peripheral things. The things we spot, or pick up on, are all part and parcel to the larger picture, and how we read them is important.
All Comments
You are cooler than the new Apple store.
(Which is pretty cool!)
Steve
and i understand the nyc perspective since i lived there for 11 years during the disney-fication of, well, everything. but all you have to do is take an architectural walk one day. (the aia is a great walk, btw.) better still, just look up from time to time. stand in front of lever house on a clear day and you'll see what i mean. if nothing else, it's a good reminder that there's so much more if you just take a moment to look (or shoot, clip & blog).
You are correct in what motivates most of us, Vs the true creators (like them or not), and I would put Apple in the former catagory, just like I would the hotels that you mention. Not that this makes them bad. Not too many marketers today are capable of real "creation", most use a variance of something that already works, and with that variance, comes some sort of evolution, that leads to something new, and different, and that's what drives us all.
sorry for being lame
fred
fred