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Radio has a window right now where they can leverage their marketing mechanism (still quite effective) to migrate users to new channels and platforms. That window won't stay open too long.
CBS gets it. There are elements at ABC who get it (John Rosso for example). Many of the syndicaters get it (Jones in particular).
Their incredibly leveraged FCC licenses are no longer a depreciating asset, their appreciating asset is their people who are very skilled at using audio to entertain, educate, enlighten and inform.
I think the "radio" business will still be vibrant in 5 years, but it will be smaller and not look like it did 5 years ago.
"Their incredibly leveraged FCC licenses are no longer an appreciating asset"
Not
"Their incredibly leveraged FCC licenses are no longer a depreciating asset"
http://provisioning.streamtheworld.com/asx/WNEW...
The new technology being adopted by radio is exciting. I am interested in your feelings about the conglomerates that own radio stations like Clear Channel will they get there magic back.
Just how many times do I need to hear the same limited cuts from the same limited albums? Zzzz, I have yet to find an HD radio station that can properly give me the fine line between free form radio -(WFMU) and ready access to old favorites and exposure to new artist, albums, rare cuts _(XM Ethel or what Jack FM started out as). Yes, everyone has playlists of some sort but for me to subscribe, listen to or actively seek out a live broadcast | Stream it damn well should give me what I cannot create myself.
For me radio is just about dead. I only listen to NPR live in the morning, for the listening to other shows I subscribe to the podcasts (big fan of time and place shifting). I do listen to sports live but this is a one off event and only when I am in my car or cannot otherwise get a live stream or cable.
not sure if you've ever checked out will oldham/bonny prince billy/palace - but I know you would like.
I'll check out
Thanks
fred
I am comfortable admitting I used to be in the radio is dead or will never get it's magic back camp. This was largely the result of a knee jerk reaction to the adoption mp3 devices and the wider competition for attention.
Upon further reflection and reading some of Umair's thoughts on the scarce attention resource I have revised my initial thoughts. I think radio as a delivery mechanism for audio has a material advantage over text and video communication in a world of scarce attention. Audio is the one medium that facilitates multi-tasking, I can consume audio while reading, working, cooking, socialising etc.
I think the future success of radio lies in discovery. Although mp3 downloads and personal playlists are fantastic they are relatively inefficient. Creating my playlist requires knowledge of the existence of the track so my playlist is automatically constrained to the subset of tracks that i am aware of. Sure I can be a member of a social network that identifies tracks of interest but this requires participating in the network, sourcing and downloading the recommended track.
The latest innovations in radio address these issues by using recommendation functionality and streaming. I see the innovation in mobile devices such as the iphone as potential future receivers for "radio" as a further opportunity.
So in short I share your bullish outlook on radio.
Sam
The iPod doesn't have a DJ or even a social network that plays music like last.fm in it
fred
I grew up listening to WNEW FM and had the privilege of syndicating a radio show with the late allison steele. Those years at NEW were 'lightening in a bottle' that was captured on the heels of great nyc radio like WABC AM and WMCA-AM.
I appreciate your investment in iBiquity and am very familiar with their efforts. The new growth of WiMax will effect HD's rollout and more importantly HD programming needs to be 'supersized" if it's going to become relevant. Radio stations are just not equipped to have programmers run multiple channels of meaningful programming.
HD and satellite are about installs, working past early adoptors and trying to make a piece of non-essential hardware meaningful. Your previous posts on internet streaming are more of note and the platform is more robust to build out new communities via social networking and widgets.
I love radio, I love the ability to create but that industry has unfortunately let 'technology' eclipse it's thinking much like the record business and now everyone is playing 'catch up'.
Local radio will always be relevant but listening levels may drop slightly and advertising revenue will be shifted away because of new media platforms.
Until HD gets into cars, its going to be "in captivity"
Streaming audio is different. It's here today.
When we can get the same stations streaming at home and via HD in cars, then we'll have something interesting
fred
What is radio’s purpose? We can break this down to three basic categories:
Information
Entertainment
To sell product
It is, of course, the last item which supersedes the rest. It is the last item for which the prior two serve as a draw for.
Much of the success of satellite radio – (if only in rabid dedication from subscribers, profits are another story) – is based on the offering of a wide variety of content genres in a ‘single location’ It is content which is not made available anywhere on terrestrial radio. HD radio is suffering from the same myopic programming as the standard channels, mostly because they are owned by the same short sighted conglomerates. Yes, HD radio provides more programming channels but for the most part it is the off air equivalent to CD reissues, just how many can you have? Want more proof the content is king, even at the expense of quality? Look at the emails to MSNBC.com’s Garry Krakow. Mr. Krakow wrote an article bemoaning the less then CD quality of Satellite radio, in return he received a tsunami of emails blasting him with the argument that it was variety of content which made the service valuable audio quality was third or fourth.
The promise of WiMax – a subject near and dear to my heart – is great but the infrastructure is not ready. WiMax rollouts, both residential and commercial, have been delayed time and again. There are a few product due out for summer 08 release – just in time for the new commercial network rollouts – and a few products | and cable TV partnerships have been announced- it remains to be seen what impact this will have. In pinning hopes of a truly live off air mobile content network it is best to recall the multitude of MuniFi failures.
WiMax, 700MHz analog channels, white space devices are a mix of mature infrastructures but infantile content methodologies; it is yet to be seen if these systems can fulfill their potential or even comfortably co-exist.
The infrastructure for WiMax is really WiFi 2.0...basically it uses the same mobile tower structure but antennas need to be upgraded. Most metros have just gotten use to WiFi...but I do believe in the next 5 years WiMax has a significant shot of growing especially if car manufacturers install in car PC's. From my friends at Intel I understand that WiMax is a standard. It's just a matter of time before towers are upgraded.
"Although WiMax supporters claim that 4G is WiMax, we believe this is a wrongful assertion. Future versions of WiMax may become potential 4G candidates, and OFDM (Orthogonal Frequency Division Multiplexing) modulation will be a key component of 4G, but 4G is definitely not WiMax. WiMax has served as a catalyst for 3GPP (Third Generation Partnership Project) and 3GPP2 to accelerate their next round of innovation, adopting OFDM modulation and implementing MIMO and other smart antenna technologies. Both camps have clearly defined their paths toward 4G."
source: Tech News World - http://www.technewsworld.com/story/58256.html
Clear Channel adds HD radio tagging for iTunes
http://www.macworld.com/article/132885/2008/04/...
\\ lights up a Mephisto Cigar, revels in the fact that I look a like like Anton LeVay http://en.wikipedia.org/wiki/Anton_LaVey
digital service you will see in the age of digital radio. Think about what
happened when mobile voice went digital
fred
My feeling is that the song tagging and potential other recurring income models Fred alludes to here are the only things which will make any of the 'off air' radio formats remain profit centers. It will be something to watch as content providers jockey for position to be the conduit via which these purchases flow. Will it be iTUnes, individual content companies or some other intermediary?
Some of us who have been following the Video HD transition will recall that early broadcast standards included the ability to receive 'side channels' which could be used for alternate video, ISP connections or on demand commerce -(much like Tivo brings up during certain commercials). This was all kyboshed when all parties agreed to use the 'extra' bandwidth to send not 720p\1080i signal but 1080p and a five year plan to get 1440p. I wonder if the HD radio broadcasters will eventually go for the additional revenue or abandon the model for SACD | DVD-Audio quality and a straight advertising methodology. The former provides a road to all manner of innovative business models, but forces maintaining status quo model have proven difficult to move.
(I post here in the hopes of luring others) -email is on its way.
as of yet - I haven't managed to tune in on the internet.
But will keep trying in desperation...