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This reminds me of how effective contests and challenges are generally. My friend and super blogger Beth Kanter won $100,000 in a Yahoo! challenge for the Sharing Foundation that works with kids in Cambodia. It was a competition to see who could raise the most using a fundraising widget from Network for Good.
There are lots of ways to motivate people with these kinds of competitions. A simple way is a matching program. Give now and we will match it -- but only for a limited time. People like to see their money leveraged.
There is something going on now called the Peace Primary from the Ploughshares Fund. Vote for your favorite peace group of 12 online. And, oh by the way, it cost $1 for each vote, with all money going to the org you vote for.
For anyone interested there is more here: http://blog.see3.net/?p=243
Jokes apart, good job guys, it's great and reassuring to learn there's people who do care about the really meaningful things out there.
Way to go !