A friend of mine just pointed me to muxtape.com. I have yet to play with it very much, but it seems like a fun way to create a mixtape without the incessant social networking annoyances.
Vijay Veerachandran
· 1 year ago
Fred, Its definitely fun in the beginning. Just an example.
One of the main attraction to your blog at least for me was the VC quote once a week. Then you kind a lost the habit and stopped the thing entirely. I am sure that many readers enjoyed the quote and the funny story behind it.
fredwilson
· 1 year ago
i ran out of cliches.
i need a new "xxx of the week"
monsur
· 1 year ago
This reminds me of the Harvey Keitel movie "Smoke", where he takes one picture a day, from the same spot, at the same time. It is set up as a novelty, but leads to a touching moment later one. Great movie!
Adam Seifer
· 1 year ago
Hey Fred - glad you've noticed the one-a-day phenomenon. We're big believers in it. I just wanted to clarify a couple of points you made and add to your observations:
- Fotolog launched in May 2002 - flickr didn't come along until Feb 2004.
- We actually didn't impose the one-a-day limit because of technical or cost challenges (although there were certainly tons of those). We actually created the limit *before* the site started growing like crazy -- in fact, I believe it was a big catalyst in that growth.
From the beginning, we didn’t think the world really needed another place to store and organize *all* your photos. We wanted to create a more social experience where you weren’t just limited to sharing vacation photos with your mom/best friend but could use your network to get your daily, spontaneous photos seen by friends of friends (and friends of friends of friends, etc.). We figured that letting people “dump” all their photos would be counterproductive. We hoped that one-a-day would make people more likely to be thoughtful about what they choose which would make their photos more interesting to other people which would make it more likely that they got some kind of human feedback which would make it more likely that they would want to post another photo the next day. It also made it impossible to only drop by the site at the end of the month and just dump your memory card. Which wouldn’t be a problem if Fotolog was a tool or archive. But for a community, it’s important that members come around frequently. One-a-day helped that a lot.
It’s funny – there have been a number of Fotolog knock-offs that have popped up over the years in the various countries where Fotolog has become popular (our fastest growth right now is in Europe - Spain has recently become our biggest market). Invariably, at some point they say something like “Just like Fotolog – except you can upload as many pictures as you want!!!!” and invariably, they get deluged with all of those pictures that ought to get thrown out because it’s easier to just upload them than to take the time to edit. And then those sites disappear – because it’s not as much fun to wade through noise to find the signal.
Thanks for clarifying that. Its a classic case of knowing only half the story and therefore telling it wrong. If I wasn't on my bberry, I'd correct the post. I might do it later
Fred
randy
· 1 year ago
your one pick yesterday (of the replacements) was worth a decade of random uploads.
isayusay
· 1 year ago
The one-a-day idea is great. We'll add that to the slideshow and banner uploads before we launch the media-buzz social networking site.
Johnrob
· 1 year ago
I've always maintained the creation date attribute on all my mp3 files for this very reason. I've come to realize that the dates themselves are more important than the songs, because I can always get another copy of the song. But the dates are mine and mine alone, and there is no way to reproduce that data (my song dates are often different than the song's release date; a song from the 80's might be significant to me in the 90's).
stone
· 1 year ago
Man, does this post remind me of the new company I just launched. Wow!
fredwilson
· 1 year ago
that's a good thing. when i blog about something and i get that reaction, i know i am still thinking right.
Kristen Forbriger
· 1 year ago
Very true, Fred. But commiting to doing something once-a-day always seems to be a way to set youself up for failure. You never know where any given day might take you!
In any case, thanks for reminding me about my current once-a-day project, and committing myself to it once again!
Hannah Park
· 1 year ago
This is brilliant, and I am thilled that you put this down into a post.
I will admit, my iTunes is full of music that I had never listened to. 4-5 minutes a day to listen to a new song seems a reasonable and worthy task.
I am at an internship at a company called TickerHound (www.tickerhound.com) , and my boss reminds me often that social networking is becoming increasingly important for yourself and your company (I know I'm being a bit obvious about it). This one-a-day idea is so applicable, and I am excited to start. Plus, throwing myself into a guilt trip everytime I miss a day will definitely provide a sufficient incentive to succeed. Thanks!
pierrefar
· 1 year ago
That's an excellent thought, Fred. Yesterday I was thinking the same thing about coding websites: add one feature a day. I stumbled across this magical trick for motivation by mistake. Maybe in time it'll trick me to break the rules and start adding more than one feature a day.
Alek
· 1 year ago
The one-a-day rule is key for http://thefeelgood.com. It does help get some quality music in the mix.
mikesabat
· 1 year ago
On the supply/retail side, woot is a great example of how 'One a Day' can be really effective.
I think it all boils down to creating scarcity for your product, like you said "you don't want to waste the opportunity". When there is a real limit, [certain time an item can be purchased, or a number of photos you can post today (or even in your entire lifetime)] it adds value.
Daniel Romaniuk
· 1 year ago
We took a similar one-a-day approach with our new cartoon website, though for different reasons. Since it takes a lot of work to create even a bad cartoon (compared to say snapping a digital photo), we are not worried about people drawing ten of them per day.
Our concern was that people might dump their whole portfolio of cartoons in one shot. The one-a-day limit has resulted in a rhythm of new material from various artists.
The downside is that some people wanted to upload their whole portfolio, and they were turned off by the upload limit. It's very hard to turn people away when you're struggling to build membership, especially in a niche like cartoons. But I still believe having limits has made our site (toonut.com) more fun and interesting.
Chang
· 1 year ago
Hey Fred, I only found this post now. In Korea, there's an online shopping site called (guess what) One a day - http://www.oneaday.co.kr
They just sell one thing a day, at a big discount - no new idea, but good execution I guess.
All Comments
One of the main attraction to your blog at least for me was the VC quote once a week. Then you kind a lost the habit and stopped the thing entirely. I am sure that many readers enjoyed the quote and the funny story behind it.
i need a new "xxx of the week"
- Fotolog launched in May 2002 - flickr didn't come along until Feb 2004.
- We actually didn't impose the one-a-day limit because of technical or cost challenges (although there were certainly tons of those). We actually created the limit *before* the site started growing like crazy -- in fact, I believe it was a big catalyst in that growth.
From the beginning, we didn’t think the world really needed another place to store and organize *all* your photos. We wanted to create a more social experience where you weren’t just limited to sharing vacation photos with your mom/best friend but could use your network to get your daily, spontaneous photos seen by friends of friends (and friends of friends of friends, etc.). We figured that letting people “dump” all their photos would be counterproductive. We hoped that one-a-day would make people more likely to be thoughtful about what they choose which would make their photos more interesting to other people which would make it more likely that they got some kind of human feedback which would make it more likely that they would want to post another photo the next day. It also made it impossible to only drop by the site at the end of the month and just dump your memory card. Which wouldn’t be a problem if Fotolog was a tool or archive. But for a community, it’s important that members come around frequently. One-a-day helped that a lot.
It’s funny – there have been a number of Fotolog knock-offs that have popped up over the years in the various countries where Fotolog has become popular (our fastest growth right now is in Europe - Spain has recently become our biggest market). Invariably, at some point they say something like “Just like Fotolog – except you can upload as many pictures as you want!!!!” and invariably, they get deluged with all of those pictures that ought to get thrown out because it’s easier to just upload them than to take the time to edit. And then those sites disappear – because it’s not as much fun to wade through noise to find the signal.
-- Adam Seifer, Fotolog.com co-founder
Fred
In any case, thanks for reminding me about my current once-a-day project, and committing myself to it once again!
I will admit, my iTunes is full of music that I had never listened to. 4-5 minutes a day to listen to a new song seems a reasonable and worthy task.
I am at an internship at a company called TickerHound (www.tickerhound.com) , and my boss reminds me often that social networking is becoming increasingly important for yourself and your company (I know I'm being a bit obvious about it). This one-a-day idea is so applicable, and I am excited to start. Plus, throwing myself into a guilt trip everytime I miss a day will definitely provide a sufficient incentive to succeed. Thanks!
I think it all boils down to creating scarcity for your product, like you said "you don't want to waste the opportunity". When there is a real limit, [certain time an item can be purchased, or a number of photos you can post today (or even in your entire lifetime)] it adds value.
Our concern was that people might dump their whole portfolio of cartoons in one shot. The one-a-day limit has resulted in a rhythm of new material from various artists.
The downside is that some people wanted to upload their whole portfolio, and they were turned off by the upload limit. It's very hard to turn people away when you're struggling to build membership, especially in a niche like cartoons. But I still believe having limits has made our site (toonut.com) more fun and interesting.
They just sell one thing a day, at a big discount - no new idea, but good execution I guess.