Yet another great example why implicit data is always more valuable and crucial for sustainability.
Steve Kane
· 2 years ago
i noticed this change. big applause!
but, how do they measure "daily active users"?
today i added "iRead" app and added a few books. it "loads" on my profile page every time i open my profile page. does that count fo iRead? or only if i add another book?
i looked around but couldnt find any explanation of how FB is calculating stats...
Tony Wright
· 2 years ago
Hrm... Thank goodness for this. But this seems to favor applications that require ongoing interaction rather than "chrome" FB apps-- apps that are designed to enhance your profile but don't require (or benefit from) daily interaction. Still, it's very nice to see.
narnia
· 2 years ago
I concur.
ziomek
· 2 years ago
too much of that fb applications crap everywhere...
mcnodoze
· 2 years ago
It's a very good, much-needed first shift, but much more needs to come (btw, Adonomics just launched their analytics; I haven't seen it yet, but I imagine it will be Google Analytics-like, minus the polish initially).
The problem is still what Steve was asking--how they measure "use" is very important. It's defined in the developers group on Facebook for those who are interested, and it has interesting implications for how apps will be designed to game the metric (WGMGD--What Gets Measured Gets Done has been thrown around the developers board a lot recently).
Right now, DAU can still be gamed by growth; if I have 1,000 people adding my app everyday, those users count in the DAU. So as long as my app keeps growing (and everyone is still in growth mode), their DAU will be high relative to others. Separating out new user usage vs. established user usage will prob be the next step--that is where you will see a bigger difference between Zombies and iLike.
Jeremiah Owyang
· 2 years ago
I think they got their terms of the measurement attributes confused, as they're really measuring Interaction, not engagement.
All Comments
but, how do they measure "daily active users"?
today i added "iRead" app and added a few books. it "loads" on my profile page every time i open my profile page. does that count fo iRead? or only if i add another book?
i looked around but couldnt find any explanation of how FB is calculating stats...
The problem is still what Steve was asking--how they measure "use" is very important. It's defined in the developers group on Facebook for those who are interested, and it has interesting implications for how apps will be designed to game the metric (WGMGD--What Gets Measured Gets Done has been thrown around the developers board a lot recently).
Right now, DAU can still be gamed by growth; if I have 1,000 people adding my app everyday, those users count in the DAU. So as long as my app keeps growing (and everyone is still in growth mode), their DAU will be high relative to others. Separating out new user usage vs. established user usage will prob be the next step--that is where you will see a bigger difference between Zombies and iLike.
details here:
http://www.web-strategist.com/blog/2007/08/31/f...