http://avc.disqus.com/enThu, 06 Sep 2007 22:43:38 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1999<p>I understand that maybe the way Facebook hd it wasn't perfect, but it was MUCH easier to understand (how the apps were ranked).</p>MarkThu, 06 Sep 2007 22:43:38 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1687<p>good post (that I just posted on my tumblelog).</p>MarkTue, 04 Sep 2007 04:01:18 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1523<p>I think they got their terms of the measurement attributes confused, as they're really measuring Interaction, not engagement.</p><p>details here:<br><a href="http://www.web-strategist.com/blog/2007/08/31/facebook-to-rank-applications-by-interaction-not-engagement/" rel="nofollow noopener" target="_blank" title="http://www.web-strategist.com/blog/2007/08/31/facebook-to-rank-applications-by-interaction-not-engagement/">http://www.web-strategist.c...</a></p>Jeremiah OwyangFri, 31 Aug 2007 06:14:28 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1518<p>It's a very good, much-needed first shift, but much more needs to come (btw, Adonomics just launched their analytics; I haven't seen it yet, but I imagine it will be Google Analytics-like, minus the polish initially).</p><p>The problem is still what Steve was asking--how they measure "use" is very important. It's defined in the developers group on Facebook for those who are interested, and it has interesting implications for how apps will be designed to game the metric (WGMGD--What Gets Measured Gets Done has been thrown around the developers board a lot recently).</p><p>Right now, DAU can still be gamed by growth; if I have 1,000 people adding my app everyday, those users count in the DAU. So as long as my app keeps growing (and everyone is still in growth mode), their DAU will be high relative to others. Separating out new user usage vs. established user usage will prob be the next step--that is where you will see a bigger difference between Zombies and iLike.</p>mcnodozeFri, 31 Aug 2007 02:34:09 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1495<p>I concur.</p>narniaThu, 30 Aug 2007 18:36:43 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1485<p>too much of that fb applications crap everywhere...</p>ziomekThu, 30 Aug 2007 17:18:31 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1477<p>Hrm... Thank goodness for this. But this seems to favor applications that require ongoing interaction rather than "chrome" FB apps-- apps that are designed to enhance your profile but don't require (or benefit from) daily interaction. Still, it's very nice to see.</p>Tony WrightThu, 30 Aug 2007 15:16:39 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1471<p>i noticed this change. big applause!</p><p>but, how do they measure "daily active users"?</p><p>today i added "iRead" app and added a few books. it "loads" on my profile page every time i open my profile page. does that count fo iRead? or only if i add another book?</p><p>i looked around but couldnt find any explanation of how FB is calculating stats...</p>Steve KaneThu, 30 Aug 2007 13:34:51 -0000http://avc.com/2007/08/the-end-of-the-/#comment-1463<p>Yet another great example why implicit data is always more valuable and crucial for sustainability.</p>Uri L.Thu, 30 Aug 2007 10:59:50 -0000