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Just for the record: I'm a full time entrepreneur (hunch.com) who invests on the side. The terms I describe in my blog post are the exact same terms we have at Hunch and that I had at my previous startup SiteAdvisor. I think most good VCs (like Fred, and my VCs - Rob Stavis and Hemant Taneja) agree these are fair terms.
And, some people questioned me on this, so for the record I do work for no salary at Hunch. In fact everyone here works at far below market salaries here. One guy is literally making 1/3 of his last job. I realize working for no salary is a luxury I can afford but I'll also say that at SiteAdvisor when we were all broke we also worked for subsistence salaries. I think its crazy that industry average salaries for post Series A companies are >$200K.
In my view, working for no salary isn't a selfless act. I think the additional runway it gives us will be worth more to me in terms of the equity increasing in value than the cash comp today would be worth. If you don't believe this too, you shouldn't be at a startup.
Finally, I'm not saying the entrepreneur shouldn't negotiate aggressively - just negotiate over the right things (e.g. valuation).
i'll ask them to come visit this comment thread and explain what's
available and what is not
Rick Segal (VC turned entrepreneur) puts it much more eloquently here: http://ricksegal.typepad.com/pmv/2009/07/eyodf-...
stuff, so I don't see why we can't come up with standards for legal
stuff to agree on too.
I once had a lawyer who was working on a pretty standard doc tell me they do custom work and it's higher quality because of that. I'm still scratching my head over that to this day.
We actually had a similar situation. Funny that us entrepreneurs don't
unite against this. Maybe we are too busy disrupting other industries
that we forget to disrupt the industry that are the gatekeepers to
letting us disrupt others.
Lawyers are self-regulated and guard the "public interest" through the Bar Association. Add to that the immense number of politicians who are lawyers or rely on lawyers for campaign work. Not shocking that its incredibly difficult to disrupt the industry. Plus your case will be heard in front of a judge, who's a lawyer. Hard to get people to let you destroy the system that they are part of and which they view as being a key part of the country.
YC also open sourced theirs (don't remember the date - around the same time) - these were docs developed with Wilson Sonsini.
Now all we need to do it get Gunderson, Cooley, and WSGR to agree!
I think first round investments should be able to be done on a napkin. Or in twitter. Chris is completely right - there are only two terms that should have to be negotiated - price and amount.
Investors should always have the option to get their cost back before founders take anything out
I had imagined VC funding as a type of loan where you pay back more the larger your business grows (you both have something at stake now). But the real power a good VC can provide is guidance, and connections to potential partners and clients.
If I could still retain some influence and ownership, I wouldn't mind the entire world having a stake in my success. Who wouldn't mind a few billion folks rooting for them to make it.
That's what preferred stock fixes and its the reason it exists
That never happens, you say. But often founders do confer more than just an idea. I see it all in terms of 'tangibility', and inflicted my logic on Mark Suster here
Nah, another time - it is your birthday after all....
And you might not hit it out of the park on your first swing due to any number of unpredictable influences.
You might argue that warranties etc are a waste of time in the land of tech start ups, but investors do typically insist on seeing some warranties and where a company has been bootstrapping for more than a year or so, there can be a fair amount to sort out. There is probably a difference here with US and UK startups - I am guessing the US ones spend more to sort out their IPR etc up front, whereas with UK ones, some of it is left to chance and sorted out at investment time.
Fred - Is this an issue in the US - do you get warranties from your start ups? I'd be fascinated to know your attitude.
We've done a few deals like that where the founder(s) bootstrapped it to the point where it was obvious that there was a business to be had
In many cases they don't incorporate or get a bank account until they do an external investment
Now if only something similar could be adopted across the world (and at least in the Anglo-Saxon jurisdictions), it will save a lot of drag. In a couple of rather extreme cases, I have seen the entrepreneurs giving up the idea of funding or delaying it as much as they can just because of the legal issues and 'funky' terms that were going around.
I encourage people to have a look at what Orrick (my firm) has done to assist US startups with the Startup Toolkit: http://www.orrick.com/practices/corporate/emerg... There is not only a term sheet generator but also the documentation for founders of a US company.
Here in Europe, we've worked with Seedcamp (www.seedcamp.com), similar to Y-Combinator, to produce standard documentation. This is available online (like the WSGR produced Y-Combinator documentation). However, Europe has many jurisdictions and we've only produced the English version to date.
As to standardised documentation, here in the UK there is a growing trend towards using the BVCA documentation. The more law firms that use it the better. An abbreviated version certainly works well for angels.
Finally, it was a pleasure to work with you (albeit on the other side) on the Zemanta transaction.
It is so great to see everyone jumping on this bandwagon. All we need now is to reconcile all these first round docs and get to one we all like
As an aside (as an old capital markets person) what struck me as dead obvious a couple years ago when I started focusing professionally on the start-up space was the need for a standard base document like an ISDA Master Agreement, then you just do the equivalent of a pricing supplement for the details and idiosyncrasies specific to the deal. If you had this it would also allow the creation of a proper secondary market...
I've got it all mapped out in my head but on the back burner while we raise capital. ;)
of course, the most crucial standard standard is the currency standard. and it is the change in this standard that will be the biggest catalyst for everything else, IMHO.
great question. i hope if there are others here at AVC that also have thoughts on this matter they will chime in.
of course no one knows for sure, but here are my thoughts regarding sequence of events and timeframes:
1. the US dollar troubles is the catalyst for everything, until that happens we just get baby steps in the journey towards standardized microfinance. the reason for that is because the investing community in the USA is very dependent upon public markets, so long as those are functional, even if barely, it will be hard to disrupt the professional investor industry because no one has incentive to embrace change. when the dollar's troubles get big enough, the public markets will break.
2. when will the dollar's problems get big enough? some economists i trust say when annual price inflation reaches 40% financial markets breakdown.
3. although i don't think it is a sure thing, i view reaching annual price inflation of 40% or more in the US to occur by end of 2012, probably sooner. we are on the path to this outcome and while it is possible to turn it around the powers that be do not seem to be taking actions to do so, but rather continue to print and spend money on wars and stuff. the people generally do not know or care to know, and are just hoping they don't have to deal with whatever problems do happen. but with that said, anger is brewing, government approval ratings are lower than they have been in a long, long time.
4. if we get a dollar-induced breakdown of financial markets, it's pandemonium. this introduces a lot of problems, the majority of which are entirely unpredictable.
5. one thing that seems likely in this scenario is that local, state, and national governments stop working. bureaus disagree with each other, governments lack the funds to operate, government employees reach the conclusion that they are getting screwed too so why are they enforcing this system, and the clash between real patriots and corrupt govt employees becomes more obvious and undeniable. this is apparent to some now, although folks will get a lot angrier about it when their money is worthless.
6. so who steps in to restore order? local communities. they will start their own currency and take the power back themselves. however, i think local communities also includes online local communities, and even more so those that create an online environment for local communities in the real world, like some of fred's portfolio companies (meetup, outside.in)
7. so now we have a community that will build its own currency out of survival needs. but we need to build an economy, otherwise, the currency cannot really get used. what i would like to see happen, and what i think is somewhat feasible (although admittedly i'm a dreamer :) ), is for VCs to work together to create the standards that will enable them to rapidly build an economy. standards that will facilitate microfinance are: accounting standards (how are books keeped), technology standards (i.e. API standardization, what software languages are used, what open source technology is embraced, etc), liquidation/trading standards, investing standards, cultural standards, data sharing standards. basically i think things will become so standardized that the VC is like a platform, and they just plug their investments into the platform. we see some early signs of this, google launched google gadget ventures or somethign like that which invests in firms that build on top of google's platform. facebook i think has talked about similar stuff. in this way i think microfinance will drastically reduce the risk involved in being an entrepreneur. even today we saw ycombinator announce the thing where they give you the strategy and you execute it. if they tell you what to do and they give you the money, you're basically working for them. :) but i think this is good, fair, and most importantly will create real economic value for all if done properly. it is also consistent with the web's nature to reduce entrepreneurial risk and empower "the little guy." i also think this is how microfinance firms will compete with each other -- based largely on the standards they create. entrepreneurs will need to find the microfinance firm that works with the standards most compatible with the entrepreneur's goals. here we start to see the investment of standards and value created around standards rather than the investment of capital becoming the dominant factor. the microfinance VCs at techstars and ycombinator have talked about this trend, so they see it coming.
of course the biggest obstacle is psychological. no matter how bad things get or how logical change is, nothing can happen so long as people are afraid to take big steps. even talking about a lot of this stuff is taboo. but revolutions tend to happen quickly, as anger brews beneath the surface for a while before exploding -- similar to how an economy can be troubled, but it will often take a market panic for this trouble to be externally realized.
phew, too long of a post, but you got me on one of my favorite topics. :)
A simple boiler plate template for most documents makes good sense.
I was planning on setting up a website to help startups to access these boilerplate documents (not just capital raising but NDAs, Development/engagement contracts etc etc)
If you want to email any boilerplate documents you have the right to 'open source' to submission@NYalpha.com i'll add them to the library.
Cheers,
Dean
submission@NYalpha.com
Can you weigh in on "appropriate" (for lack of a better term) salaries for (a) founders and (b) non-founding but very-early stage employees? I'll withhold my opinion in hopes that you offer yours. :)
That should be revisited after a few years of course. But that's how it should be at the start
I learned a lot from reading a book a while back, called "Retire on Less than you think". I revamped my monthly budget and expenses, and swapped to working part time at my day job so I could begin to explore other challenges. But living on Long Island requires a pretty high relative salary for baseline bill covering with minimal extras (new sneaks for walking!).
B) they build a bridge across the sound (sorry CT and RI)
c) They rezone, particularly around the LIRR so that the trains become like intercity transit around things to do, so that there is stuff to do and places to live if you are under the age of 35. Even if you are young and married with a baby under the age of 35. It says a lot that my local library held a symposium out in Nassau about trying to get people who grew up here to move back...But it isn't like there are huge amounts of apartments or small baby houses that are easy to take care of while we run around doing the rest of our lives, you know? Most of my friends plan on moving into tiny apartments with lots of people, and having their groceries delivered while they work, and then go out and party a little on the weekends. This is not conducive to an area famous for Levittown and being close to the city.
Don't expect it to change so fast...
If you know any lawyers doing VC deals who advocate complex legal docs so that they can bill more hours, you know the wrong lawyers.
Most VC deals are done by law firms on a fixed fee basis. If anything, the less complexity and fewer bilable hours, the better for the lawyers.
Please don't tar VC lawyers with the brush of the billable hour.
If you have a straightforward Series A financing, you should be able to get a fixed price quote (or a capped fee) from each of the leading firms. In no particular order, they are WSGR, Cooley, Gunderson, Fenwick and Orrick (my firm).
If you have a term sheet in hand, with a capped fee for the VC's lawyers, you should be able to get a comparable fixed fee from your own law firm.
My firm, Reitler Kailas & Rosenblatt, routinely agrees to capped deals (and routinely loses money on Series A deals when we are the first lawyers that are involved with a Company's corporate records); however, the upside of fixed fee (we hope) is a client believing they received good value for their money, as well as looking to use us again for the next transaction.
"not worry about money but not save any"
So what does that mean? No retirement savings? No 401k? No 529 Savings for kids' colleges?
If I weren't saving for that stuff, I'd be worried.
I wrote a blog post related to this issue but focused on angel deals last August when the Y Combinator posted their standard docs. You might appreciate the cartoon if not the post:
http://www.venturevoice.com/2008/08/angel_finan...
Fred , if an entrepreneur goes to VC with a term sheet but without a lawyer , is this discouraged ?
Transaction documentation is slowly moving in this direction. It is easier for consumer deals (think home mortgage paperwork - imagine what a nightmare that would be if not standardized), but we see it in more complex commercial deals as well. The most successful example that I can think of is the ISDA form for hedges. Basically it is a very complex standard form, with an annex for variances.
There are some comments calling on Gunderson to open up their form, and others citing forms produced by other firms. I don't see that as solving the problem. You need buy-in from the entire industry. If you can get a broad group of prominent VCs and entrepreneurs to agree on this project under the umbrella of an industry association or somesuch, the law firms can be forced to follow, and that group can then refine and promulgate the standard forms. But it won't work as long as it is allowed to be a marketing tool for one law firm at the expense of the other leaders in the field.
Standard forms will benefit everyone, but they won't completely remove the need for legal in all deals. In some deals, you may still need lawyers to assist with due diligence, and there will always be some deals where the form doesn't work without modification.
but we would rather get the valuation right and do a straight preferred.
Having a standard term sheet would solve this issue, but I think the terms of a term sheet depend on offer and demand.
IMO, a marketplace where VC firms would be allowed to log in and look at pitches by entrepreneurs would lead to better (=fair) deals for both the entrepreneurs and the VCs, and might lead to a commonly used set of terms by VCs (as opposed to a "standard"). It could work as follows:
1) Only VCs could look at entrepreneurs pitches (log in with an email address from a VC firm).
2) Entrepreneurs provide a video presentation of their startup (maybe 1 mn, 5mn, 15 mn pitches) or any type of information that would be relevant to the VCs (tbd).
3) VCs provide the minimum terms they require. The terms would be chosen from a list of all possible terms and the terms would be explained in plain English with example. The terms can be different for all VC firms but the entrepreneur will be able to see the pros and cons of each term sheet.
4) Entrepreneurs state what they are looking for.
5) There can be VC - entrepreneur conversations and VC-VC conversations (to refer good opportunities).
6) VCs can select what type of projects they are interested in (industry, minimum number of users, available demo).
The benefit for the entrepreneurs is that their pitch can be seen by many VCs.
The benefit for the VCs is that they can view more ideas and get the deals closed faster.
The pool of VCs and entrepreneurs would be large enough to have a more fluid market, resulting in fair terms for both the VCs and entrepreneurs at the time of the deal.
If a VC is interested in investing, the term sheets used would be finalized faster because the expectations from the VCs and entrepreneurs had been outlined before.
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It seems kind of unfair to me that an investor / VC can oust a founder, despite owning less than 50% of the company per say...
But I am troubled by the notion that founders and entrepreneurs and people who work at startups deserve less than market cash compensation. Certainly they receive equity compnesation also -- but the equity is worthless in what, 80% of the cases? And startups are exceedingly high risk, period. Combat pay is usually higher than scale!
Also, in a world where startup teams are expected to starve or go skinny for the cause, I would hope VC partners and staffs would also do the smae -- after all, the tasks are the same: take venture capital and create venture returns.
So I'm curious -- do you and the folks at USV work for no salary? Or nearly none? Or "substinence" wages? If you're comfortable, please be specific
we don't take any salaries but we do draw on any excess cash that is in our firm at year end. i would prefer to work for no cash comp and take all of my comp in carry, but i would want a better carry deal than the one i have to do that
chris wrote "Founder salaries ...should be “subsistence” level and no more. If the founders are wealthy, the number should be zero. If they aren’t, it should be whatever lets them not worry about money but not save any. This is very, very important. Peter Thiel said it best here. (I would actually go further and say this should be true of all employees at all non-profitable startups - but that is a longer topic)."
so chris clearly advocates all employees be at "subsistence" level. and if you click and listen to thiel's remarks, he also advocates setting founders comp extremely low for, amongst other reasons, the purpose of setting a very low bar for all employees comp (no one gets to earn more than the founders and ceo)
i'm not against Vcs and VC staff making high comp. but i am against startup people -- even founders -- being asked to take below market comp, *especially* when the investors proposing this condition themselves do nothing of the sort
how much excess cash is generated per annum? divided by how many people? sorry, i don't mean to pry, but the investors of the world are setting the example by airing out founders comp in detail and in public so i assume its fair game to do the same with investors?
The best way to standardize term sheets AND control legal costs would be to have VCs pay their own legal bills.
Its a bit unfair to view attorneys as the principal factor driving up legal costs — having done a fair number of deals, I can say one of the main reasons legal costs balloon is that every VC in every deal expects to be able to have their own law firms review every word.
And these law firms are under no pressure to keep it lean and mean — they are not being paid by their clients (the VC firms) but rather by their clients opponents sitting across the table!
Imagine if VCs had to pay their own legal bills (and, um, isn’t that what management fees were supposed to be for?) Deals would quickly be near-standardized as attorneys would be under tremendous pressure to make it neat clean and fast (after all, a startup is a short term, small file client for a law firm, but a VC firm is usually a longterm, cash cow for them.)
Even better, all that portfolio company funding money would (drum roll please) actually go to work in the portfolio company, and not to give VCs de facto compensation raises (by freeing up management fee dollars which end up going to pay bigger salaries.)
I know, I know. It’s a crazy fantasy. But a guy’s got to dream, doesn’t he?
but, what do you think about the idea of VCs paying their own legal bills?
1. pre money valuation should value the company as it exists today. if investors want to ask for an option pool that is reducing the value of the company as it exists today and is therefore a lower pre money. i've always thought this was a bs way for vc's to sell you an emotional value but make you take a third less.
2. if a company is profitable the entrepreneur should NEVER give up control. if it's not, the vc's can negotiate for that. control is hire/fire the ceo and set budgets.
3. msg to vc's. if you like an industry, company, team back them. if you dont dont. entrepreneurs - dont work with vc's that demand anything beyond normal preferred with 1x liquidation. if they ask for 8% dividends and a 5 yr forced payback, tell them to go be bankers and lend their money out.
4. control - entrepreneurs, assume that if a vc can fire you they will. it can happen bc you performed badly and also bc you performed too well, and you have never managed such a big business.
5. relationships - matter a lot. go with people you know and trust, not the highest bidder. go 10% below your market price, choose your investor and hopefully they will feel priviledged. my advice is pick people you would like to have beer and sushi with like fred.
6. ref check - ask to interview founders of failed companies the vc backed, especially ones who have been replaced. remember, some should be replaced.