- Market Maker in an Ad Exchange (too obtuse, Chris or Fred?)
Similar to ADSDAQ, RightMedia or DoubleClick's AdX Exchange. Revenue is generated between Bid (what the advertiser is willing to pay) and Ask (what the publisher is wiling to sell at).
I wonder if it's wise to implement more then one of these or to focus on just one. Great list though.
Bruce Warila
· 1 year ago
Preemptive Publishing It seems to me that some of the of newer communication tools / platforms are about satisfying people’s desire to be the first to tell the world that they divined, discovered, and announced something - to scoop the news before everyone else. There has to be a business model in enabling people to preemptively publish, or at least to know what position they held in the stack of people that all seem to be having and sharing the same thoughts/ideas at the same time. Answer the question: who was first? Yeah, everyone can broadcast at will, but paying $6.00 a month to know that your stream of messages/posts are being sifted, sorted, ordered, and charted will let you know (and everyone else know) who preempted who…
I've already added your Chris' original list and your additions as well, and I hope more people will contribute to it in the future. Here's my blog post about it http://technozzle.com/?p=38
Amit Shafrir
· 1 year ago
great list - how about "in video product placements" - would that fall under streaming video advertising or is it a category on its own ?
fredwilson
· 1 year ago
It's a category all of its own
Add it to the wiki!
cgardnerma
· 1 year ago
Download Video Advertising ( where downloaded videos are accompanied by a refreshable ad "cache". See NBC Direct.)
Sam Huleatt
· 1 year ago
"Brand-claimed Accounts" not sure if anyone does this, but it's a model I'd like to see implemented:
iCPC is like CPC, but different. The paid clicks are for internal - not external - links. That is, the clicks are part of a process of engaging with content, not of navigating away to other Web sites (in hopes of finding useful content).
Web advertising is gradually moving from less targeted to more targeted, from less measurable to more measurable, and from intrusive (push) to user-driven, consensual, and welcomed (pull). By monetizing content that's systematically organized in one place, iCPC is part of a natural (and we hope inexorable) migration toward better-integrated user experiences.
iCPC also helps make possible new forms of syndication in which valuable user content and advertising are one and the same. Highly customized content and advertising can be integrated into any Web site or blog, and iCPC revenues can be shared.
We use iCPC as the revenue engine for our collaborative search network for home design products & services. It seems applicable to lots of other markets, as well.
All the best -
Rolly
Rolly Rouse Co-founder & CEO HomePortfolio
fredwilson
· 1 year ago
Great addition
Thanks
doke01
· 1 year ago
Arbitrage - The practice of taking advantage of a price differential between two or more markets. (e.g., think 712 phone numbers, products from China, etc.)
fredwilson
· 1 year ago
Always a good way to make money but not always sustainable
Fred
güzel sözler
· 1 year ago
thanks all
David Wang
· 1 year ago
CPA which is pretty close to lead generation, but I would consider it seperate
fredwilson
· 1 year ago
I agree
kenberger
· 1 year ago
Cute reference to Chris' seminal phrase. But is this list really the long tail? Seems more like the head, shoulders, and waist as well.
fredwilson
· 1 year ago
Agreed
Headlines are important though
vruz
· 1 year ago
I think this is very important. The Long Tail of Business Models allows for the maximum possible flexibility. Actually *all* startup companies should nurture this approach, if the cost of essaying different models is getting cheaper and cheaper. 10 Find an audience : see which model sticks: profit : GO TO 10
Web Media Marketing is growing but, only big chaps are getting benefits of it. Small businesses has to struggle to acquire all this services on their things to do list as it is costly and difficult to monitor. But SME has to start what ever they can and results are for sure
Avinash
· 1 year ago
This is an extremely useful list from Michael Rappa (North Carolina State Univerity) http://digitalenterprise.org/models/models.html. In fact I've found the entire educational resource toManaging the Digital Enterprise very very informative
I see that a couple of people have created wikis that list the business models discussed here and possibly more. What would be good to see however is a wiki that shows the business models being used by different startups. Could probably be a feature of a site like KillerStartups or StartupSearch.
Joseph
· 1 year ago
thanks for this very useful synthesis I would add the following: games one to one qualified contacts auctions (market places)
Krish Murali Eswar
· 1 year ago
Thanks for the model information. Is there a comprehensive 'list of business models' for brick and mortar and e-businesses? I am interested in this for our research on a social innovation project.
Santiago Siri
· 1 year ago
Great list.
gregorylent
· 1 year ago
...micropayments! ..
it is why some video and social networks and instant messaging service is asia are .. get ready .. profitable! .... that, and the availability of virtual goods, decorations for your avatar at a very cheap price ..
the obstacle in the west? cost per transaction of credit-card purchases ... visa and mastercard are standing in the way of progress ...
in asia it is done via cellphones and smart cards ...
(learned this at the openwebasia'08 conference in seoul)
victor
· 6 months ago
Can some one please-please let me know where to locate a “business model” for a small company that only manufactures custom furniture & lighting for up scale restaurants & hotels. sold through architects, interior designers & furniture specifies. Kindly, send info to victorIsit@yahoo.com thank you for your help. Victor.
All Comments
Similar to ADSDAQ, RightMedia or DoubleClick's AdX Exchange. Revenue is generated between Bid (what the advertiser is willing to pay) and Ask (what the publisher is wiling to sell at).
Someone should add that to the wiki
It seems to me that some of the of newer communication tools / platforms are about satisfying people’s desire to be the first to tell the world that they divined, discovered, and announced something - to scoop the news before everyone else. There has to be a business model in enabling people to preemptively publish, or at least to know what position they held in the stack of people that all seem to be having and sharing the same thoughts/ideas at the same time. Answer the question: who was first? Yeah, everyone can broadcast at will, but paying $6.00 a month to know that your stream of messages/posts are being sifted, sorted, ordered, and charted will let you know (and everyone else know) who preempted who…
http://www.mediabusinessmodels.com
I've already added your Chris' original list and your additions as well, and I hope more people will contribute to it in the future.
Here's my blog post about it http://technozzle.com/?p=38
how about "in video product placements" - would that fall under streaming video advertising or is it a category on its own ?
Add it to the wiki!
http://www.leveragingideas.com/2008/01/14/start...
Excellent list.
You might consider adding iCPC.
iCPC is like CPC, but different. The paid clicks are for internal - not external - links. That is, the clicks are part of a process of engaging with content, not of navigating away to other Web sites (in hopes of finding useful content).
Web advertising is gradually moving from less targeted to more targeted, from less measurable to more measurable, and from intrusive (push) to user-driven, consensual, and welcomed (pull). By monetizing content that's systematically organized in one place, iCPC is part of a natural (and we hope inexorable) migration toward better-integrated user experiences.
iCPC also helps make possible new forms of syndication in which valuable user content and advertising are one and the same. Highly customized content and advertising can be integrated into any Web site or blog, and iCPC revenues can be shared.
We use iCPC as the revenue engine for our collaborative search network for home design products & services. It seems applicable to lots of other markets, as well.
All the best -
Rolly
Rolly Rouse
Co-founder & CEO
HomePortfolio
Thanks
Fred
But is this list really the long tail? Seems more like the head, shoulders, and waist as well.
Headlines are important though
Actually *all* startup companies should nurture this approach, if the cost of essaying different models is getting cheaper and cheaper.
10 Find an audience : see which model sticks: profit : GO TO 10
(i) Donations
(ii) Domain name value appreciation
(iii) Ad exchange credits
(iv) Sale of traffic
see
http://www.bizorigin.com/2008/a-long-list-of-we...
for an example of each.
Avinash
http://digitalenterprise.org/models/models.html...
very useful synthesis
I would add the following:
games
one to one qualified contacts
auctions (market places)
it is why some video and social networks and instant messaging service is asia are .. get ready .. profitable! .... that, and the availability of virtual goods, decorations for your avatar at a very cheap price ..
the obstacle in the west? cost per transaction of credit-card purchases ... visa and mastercard are standing in the way of progress ...
in asia it is done via cellphones and smart cards ...
(learned this at the openwebasia'08 conference in seoul)
Kindly, send info to victorIsit@yahoo.com thank you for your help. Victor.