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congrats on the site revamp, i'm sure a large portion of the AVC community is familiar with all the hassles involved in redoing a site and the corresponding good feeling of finally getting it out there.
A tangent (you'll see why) if you will? The VC process is a lot like dating, and funding, eventually, like marriage. You make the same analogy in your usv.com blog post talking about why you don't fund companies competitive to your current portfolio.
In the dating world, you'd rather meet someone through a friend than at a bar -- there's less risk and immediate commonality in the first instance. In the VC world, you'd rather find out about an opportunity from a connection than by the fundraising equivalent of "nice shoes, wanna screw?"
But there are a lot of points between those two extremes. We've all seen couples which met at weddings, he the college buddy of the groom, she the ex-coworker of the bride. Similarly, by now, most everyone knows a couple which met via an online dating site.
My question -- or concern, I guess -- is how USV.com helps you meet people you'd not have otherwise met. It definitely explains your philosophy, experience, etc. quite well, acting in a sense as your Match.com profile. It even has a small caveat for would-be emailers, explaining the bare minimum info a date has to provide in order to have any chance at a positive response. But I think you can do more to make it less daunting: maybe 10-20 intake questions? I'm not sure. But one of the big pros of online dating is that it takes a lot of the guesswork out of the bar dating scene -- you already know important things like the education, religion, occupation, etc. of the potential date. I think USV.com can do the same for you.
You are right in that a form with 10-20 questions would filter down and put someone\company into a pre-determined mold, but sometimes this is not always possible. While some may love to fill out a form and check boxes, it deters others.
By providing dynamic information about the portfolio companies themselves it gives even more insight into those you "have not yet met". You can see latest issues on their minds (blog), opportunities (jobs), and activities (twitter feeds) and therefore would have a much better understanding of who is behind the organization and who, when, and where to get in touch with them. This is how the new USV helps you meet people you would have not otherwise met.
regularly read and participate here.
However I must highlight the fact it perpetuates one stylistic device that I hate.
A number of "more" and "continue" buttons appear throughout the site. I have no problem with them, but I dislike it when the preceding text ends in "...."
That suggests to me that the design is filling the text box with its maximum number of characters and not considering the visual/reading impact. Maybe this is one of the kinks to which you refer, but to my hyper-critical eyes it looks ill-considered, even though numerous web designers do it.
In my opinion, it is always better for the box to be filled with a complete paragraph that is comprehensible in and of itself and also inspires one to press the "more" or "continue" button. I wonder what other people think?
Also as an aside with regard to blogs am I the only person who thinks that the standard web convention that all links navigate you away from the current page you are reading shouldn't apply? (I know I can right click or click my mouse wheel). Doesn't make sense to me at all, I don't want to navigate away from this site to look at a link you have posted.
Actually I think IE 8 is a reasonable browser although I'm on Firefox for browsing and because I love the feedly plug-in and use Chrome for email.
I tried IE8 briefly, it's much faster than previous versions, I suppose the browsers will converge on high utility but with comparable experiences at some point.
I think you are right and browsers are already converging on that. Personally I think IE 8 has come a long way thanks to the competition pushing Microsoft and given that it is bundled with Windows 7 (apart from in Europe) it's probably going to maintain market dominance for a while yet.
Cheers
Richard
fred wilson 1, steve ballmer 0
The hardest thing to do in this game is actually get a new site out the door... a website is a living, breathing entity that is never finished.. but at some point you just have to let it go..
Fred can you pls share with us how long this site dev took from idea to launch?
As for similarities to Hunted, well you know the saying about imitation and flattery :)
As a branding wink though, the 'face' to your brand in this conversation is your big-eyed gravitar and in some ways the keyframe to your community presence. Always challenging to mix that with the corporate view.
The usv brand may require something a bit different
compiling the investment thesis posts is a nice touch.
you can't ask for more than this level of clarity :-)
Sept 06 post -
We have two rules:
1 - don't invest in consumer facing web services without any consumers using them
2 - there is an exception to every rule
Love it!
I'm sure that was meant in the generic sense, that it's feed-based and interactive.
But "always" is a strong word, and I wonder if a weblog will really be the best form in years from now. For example, maybe some element a la the Google Wave idea will take hold, with real-time interactive discussion as it occurs, or some other paradigm shift we can't yet imagine...
example of the beta status
I have a ton of blog readers coming from Facebook. They read the blog post, click the back button, and go back and comment on the Facebook post instead of developing a conversation on Disqus. Of course, others with Disqus accounts comment on the post, so it's a fragmented conversation, almost with two separate communities of users.
I get that the Facebook login button on Disqus is supposed to overcome the objection of creating a Disqus account - but people aren't doing it. I've yet to see a single FB Connect comment on my blog.
Long term, these web services need to figure out how to get along better. If you are logged into Facebook, you should be pre-logged in to Facebook Comments on Disqus. You don't see the need to log in or create an account - you see your name and "logged in with Facebook" and you're ready to comment.
Perhaps the trade off is the comment then floats back and posts to the original Facebook post as well. If you're also logged in to multiple services - Disqus, FB, Twitter - perhaps the user can switch which "mode" they want to comment in so they can control where comments float back to.
I know none of this is Disqus' fault - the FB API is the FB API - but Facebook and Twitter could do a lot better at being integrated into the rest of the social web. They aren't going to own all of those conversations outright. So open up and make it easier for the conversations that happen outside of your control to float back into your sphere.
In a dream world, the FB comments would float over to the blog, but we know that FB will never let that happen.
This is definitely great feedback for the Disqus guys and a general use case for a power user of these services.
elements
1) the consistency of your message - throughout tweets, posts, offline convo's & likely board mtg's (although I wouldn't now) your message is the same and the focus's of whats coming with the web stay true.
2) the 'practice what your preach' mentality - this is cool and speaks volumes to your portfolio companies and future portfolio co's that you actually believe in what you're suggesting they do.
Nice job on this proj Eric F.
Site looks great - congrats.
Also, why did you you choose a magazine style? I think it was useful for you- but in certain ways it makes life confusing. Why is Brad's thesis on Chris and Malcom being Both wrong next to announcements about what you invest in after you invest in them. I wish you guys would find a magazine format that would allow you to separate these two blog functions in magazine format easily and highlight them visually. Right now in the Hierarchy of vision they are equal, and I don't see how they relate. I'm assuming that when someone writes a new post, everything will one one over left and/or move into the archive?
That's sort of confusing for me. Can you make it so that you guys have a column of USV's thought's and USV's Announcements. And Allow the Thought's Section to have pushthrough from Here, and everyone else who blogs. And also allow it to be differentiated visually somehow...
I'm not describing this well. I should copy the webpage, and then alter somehow....
One last thought- Change your logo box so that it is slightly golder by either doubling the pixel width of the box or deepening the color slightly. It could stand out as a logo more that way.
Bleh...
(Not meant to be taken negatively, I do think it is a step up, I just auto-turn on art critique on when someone asks to look at something visually..Now I wish I knew how to design my own logo, I suck at it.)
(Also I love the font. Sort of obsessed with fonts right now...Really lovely font, and I am tempted to check which font it is... What a lovely Sans, What a correct use of Arial, though I have a slight preference towards Helvetica...very crisp on my Mac. Beautiful)
I'm still trying to teach myself Javascript and it is not going mysteriously well, though much better than my Java nightmare crash.
Both the piece "Foursquare," "Introducing Tracked.com" and "Chris and Malcolm are both wrong" all have have the following characteristic
rel="bookmark"
This is going to affect how the page loads in both the Javascript and the CSS. You currently have a dark blue/neutral extremely pale green-brown/mid range green grass going for you (Plus black and white). Do something to allow for the fact that in both the Javascript and the CSS that "Chris and Malcolm are both Wrong" should be marked slightly differently, no matter what page you load. Perhaps that gold color that's in your logo should give a 1 pixel outline, dotted. That would require you not marking everything as
rel="bookmark" and figuring out how it should switch off in a magazine layout.
That same space should also be updating stuff from everyone's blog, so even if you aren't coming here, we know you have written. Same with Brad, or Albert, or Eric, or Andrew.
What all of you say matters. It also stops the clicking around to find each person's personal thoughts on the same subject matter, if it is collated into one space. We've all been talking about how important this idea of collation and aggregation is. You should aggregate yourselves. And become some sort of collective frontpiece being that is USV.
And we should see Dorsey's tweets in front, mixed into everyone's. Hi! We like you! Stop hiding from us... I didn't even know that was there.
The problem with AJAXifying the world is it makes the website unusable to things like JAWS!. That's mean, and I think technically illegal in the US, but no one will prosecute you (note to people who script too much, techincally you should be coding to WAI standard. How many websites, especially fancy websites, do you see really coding this way, it's really unusual.) Plus I think AJAX currently isn't optimized for mobile phones, and I think this page is.
I prefer the studio thing. I like my open desk, and a lot of people around, and we sit and talk about what we did every 45 minutes to an hour to figure out what went wrong/right/change/unchange/good/bad- with no judgement, just as a statement of growth and change. I think it is one of the best ways to learn anything.
And I think I need a vacation before I go do anything. I'm starting to burn out from school.
Oh and Art Dova is alive. I feel like crying right now. OMG... Now I have to figure out how to talk to facebook and potentially find a lawyer, and tweak it for the Rhizome artbase.
I would suggest removing the Recent Posts section and replacing it with an amalgamated stream of all of the feeds of your investment companies. Logo on the left for brand association; then a brief of the feed; then a link to the feed, USV landing page, and company page. People would visit more often to find out what's going on with USV investments. The blog post theme is nice, but what mechanism would allow interested parties to better learn what is going on with your portfolio without having to navigate through several pages?
1. an "investment meter" that people can contribute to in order to judge which areas for investment are interesting (i.e. Adobe AIR apps, personal finance services, micromedia platforms, etc). This helps crowdsource an investment area.
2. A wiki for investment thesis (or something similar) in which people can participate and add their own thesis
3. USV Network - a job board and network for your entire community
etc.
I think you're elevating the level of transparency on how VC's communicate with the open market. I can't recall seeing another VC site that is so transparent. The dynamic hooks are definitely a key feature.
Congrats, great job.
@ Disqus- are you JAWS! compatible? Your considered third party in this discussion I assume. I know that Narcissus, using the whole AJAX thing, is probably not, but can the comments themselves in Disqus be read by JAWS!?
(the apostrephe is part of the name.)
Any other big questions we have here?
That should be affordances, doing the homework thing.
- there is really a lot of space around elements; in particular between post body and footnote on the front page - it's a bit of a waste
- the header: team, investments, focus - very clear; would add 'contact' as well (I know it's bottom right, but not everyone scrolls there)
- great stuff 'Jobs in our portfolio' - this really rocks
- I would add some hierarchy indicators - for instance in the 'our focus' it's hard to tell what's the bottom line
In general - great focus on giving rather than showing off - double thumbs up for that.
-Since both USV.com and UnionSquareVentures.com work, add a canonical URL tag to every page. Even better, 301 redirect all of the UnionSquareVentures.com URLs to USV.com URLs.
-Add a meta description tag to the homepage. Won't help in ranking, but an easy way to control the snippet displayed on the search engine results page.
-Add an alt tag on the logo with you most targeted keyword (e.g. [NYC venture capital])
-In general, review the alt tags and page titles for keyword potential
No reason you shouldn't outrank "The Official Site of the United States Volunteers" for the phrase [USV]. :)
http://www.avc.edu/
Depending on location in the country. Yup, you can be a community college.
#revisionisthistory
When I got there in Feb '05, you had this awful brochureware site: http://bit.ly/1gxz5Z (pics are gone, but you can see the layout.
The blog as a website was my idea. :)
I had built a website for the Hoboken kayakers in May of '05 in Typepad: www.hobokencoveboathouse.org
When we realized that no one went to our site and that we needed to get Brad blogging, I fought for the "it should be a blog" concept.
Given that you're at the social recruiting summit today, you can understand why I'd like the web to accurately reflect my job history--since I don't use a resume anymore. :)
honestly
if that's how it happened, i am happy to revise my post
i'll talk to brad about it today