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Thoughts on Blackberry Fail
As long as there isn't too much competition for your keywords you can get to the front page of google in a few weeks with just a little work.
SEO is just a racket.
The truth is that a blog is more than just the content as you mention. Its the brand, its the search engine visibility, its the comments, its all of it. Even if Fred was able to move his blog to a new url with 301 redirect, it doesnt take affect immediately, and depending on his ability to do it, may never take affect. For example, what about folks on a blogging platform like tumblr or blogger?
The recent discussions around comment ownership is yet another example of the discussion around what are components of a blog and who owns them.
Apparently it can be done with blogger. There are still plenty of host services that don't offer this service, either because users don't care to ask or because there's no need for it.
Btw, people have been talking about 301s... don't know about TypePad but the way it was done in wordpress.com the last time I've checked, a few months ago, was with 302 (Temporary redirects that do not pass google juice). That means that Google sees the original URL as the one carrying all the juice and the latter one as a temporary solution. But that is ok if everyone starts linking the new url for posts published after the change of address (and they will if you do Domain Mapping).
It's pretty simple to transfer google juice from one url to another. It's called a 301 redirect.
If your goal is to have your fredwilson.vc url come up first instead of avc.blogs.com, just 301 avc.blogs.com to fredwilson.vc
and wait a week or so
You can move anywhere you want (see the examples on that page), and as long as you stay with TypePad, you will keep your google juice (I see Google adding this option to its webmasters tools console that allow people to move away from third parties' subdomains sometime in the future).
so what i really need to do is get avc.com which is not happening.
as someone said, the AVC brand is pretty strong and i certainly want to keep that
I'm biased -- I work on the Wikia Search project -- but I see it as a bad thing. The result you highlight re: "scoble blog" seems incorrectly out of order (Indeed, if you google "scobleizer", the current blog comes out first.), and there is really nothing one can do to fix Google's error. Instead, you rightfully conclude, the solution is to let Google set the rules, with the webmasters charged with figuring out how to abide by these rules to optimize results. Indeed, the comments before mine are doing exactly that -- suggesting how *you* can pick up the slack where Google fails. What's downright scary
I wonder what happens when someone is not SEO-literate. Why do we find it acceptable that someone who sees "301" and thinks "area code" is punished in favor of one who sees it as an HTTP code? This problem may very well increase as the SEO industry matures and as the net native population becomes an increasingly larger percentage, because the latter will turn to the web for their information, while the former will be the gatekeepers to that information. But that gate is unnecessary.
Sadly some of our portfolio companies don't even know how to play the search game as well as they should
Its an area we intend to be more agressive with them going forward
Fred
Now I only have my main blog on the first page of results and even that is falling fast.
That's interesting
If I get avc.com, then fredwilson.vc becomes tumblog.avc.com
Sounds right
Fred
I don't really care for this overall. I think Vox is a great tool and I've met some great people there but I am not generally available to the public. I'm not sure if there is a happy middle ground or not but I find that I'll get excited about building up Vox and then I stop for a couple of days because I know it's not what I'm really looking for.
I suppose it will come to me eventually but I've been in a state of limbo for a long time = no fun!
It's a better version of vox
fred
My fear is that a completely unprotected blog might hurt my career... Going to continue to think about it and in the interim at least use Vox to capture the day-to-day so it doesn't get lost...
That leaves out a huge portion of the population -- those who search but are otherwise not producing much content (if any). It's probably much higher than those of us in our industry think. Even net natives like my college student brother are not included in your sentence; his content generation is shelved on search-sheltered areas like facebook and gmail. His content consumption, however, is nearly 100% new media; that is, he doesn't use a radio or read the newspaper, and even tends to use a slingbox and Hulu more than a standard TV. I'd bet that your sentence captures 5-10% of the searcher market, if that.
It is a good thing for them?
That's why there is still a ton of room for innovation in search
fred
I'd liken this to good writing in some ways. How many people actually know how to write a good essay? Or even what a topic sentence should be? Or understand that the last sentence of a paragraph should connect (in some way) to the first sentence in the next paragraph.
I know I'm on the fringe because I practice SEO (both at my 'full time' job and as a consultant) but the framework is actually pretty straight forward.
Here's how to do it the right way: http://blogoscoped.com/archive/2007-10-27-n88.html
All the same, if you were starting today what domain would you use?
See you next week at http://widgetwebexpo.com
best dc