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Thoughts on Blackberry Fail
remember to repeat this refrain regularly: "We are not a market"
> And I also noted that some of the best web companies of our time; Google, YouTube, Skype, and Facebook all launched without
> a business model and too their sweet time getting to one.
Is there a lesson there? :-)
> every ounce of time, energy, money, and brainpower you spend on thinking about how to monetize will take you away from the
> goal of getting to scale. Because if you don't get to scale, you don't have a business anyway.
I agree, but unfortunately one is _forced_ to think about how to monetize in order to get funded. If you can't get funded, you don't
have a business anyway (or at least you have one that necessarily lives on a shoestring). Believe me, I'd _much_ rather be
working on getting to scale than trying to pin down how what we're doing will be monetizable.
Finally, I think there's a distinction you should be drawing here. When an app is 100% user facing, you can talk about visit numbers, uniques,
and monetization in a consistent way. But when some fraction of the traffic comes from API usage by 3rd parties, I think you need to
consider that traffic differently. How do you monetize it - without pissing off your devoted programmer API users who have grown used
to a free API? That's particularly relevant to Twitter, given that they apparently have 90% of their traffic arriving through the API. Do they
need 100M uniques to be at scale?
This all gets back to the question I posted here months ago (and which went unanswered): Where is the value in having an API that's heavily used (and free)? I agree there's many ways to monetize the human web eyeball traffic - but the API traffic is another question.
All deeply relevant to me, as you know :-)
Terry
Why would the push be for 10MM uniques if I can have 100 sites with 100,000 uniques?
I think staying small, getting profitable, avoiding vc investment, and keeping the cash flow to yourself is a very wise approach and is probably best for 90pcnt+ of all web businesses
Fred
My point exactly.
There is so much, and so very many oportunities out here right now, and it is all do-able!
It's where we want to go, and what we want to do.
Steve
Your missing it. Fred is not saying that you can’t build a successful, very profitable “mom and pop” web business, especially if you use and understand the tools at your avail. It’s just that these models are not what private (VC) funds are looking at, as far as an investment that will provide the returns limited partners, and the fund managers are interested in.
No offence to you Douglaskarr, but it’s apples and oranges. Your 100 profitable sites are great, and may make you a bundle, but your not going public, or going to be bought out by a larger player on the scale that counts in the private equity (includes VC) world.
On the positive side; Stick around! Fred is a good guy, very smart, and if you’re here to learn a little, or just wet your beak, this is the place!
Steve
10MM uniques...is that mining a niche?
Love Twitter, but still trying to understand where it's going...
Fred
Fred
Oh well, onto the next big thing! I'll be calling when I figure it out :-)
Keith Teare
ceo/edgeio
Fred
That was jason's number, not mine. But I do think some businesses, particularly social nets, require a lot of scale to succeed as a stand alone business
Fred
Fred
I still don't see the business models behind YouTube, Skype, and Facebook. (Well, I see the biz model behind Skype, but never saw it at the scale that eBay saw it -- at least initially.)
I'm still dubious about this "get everyone to use the service for free then figure out the business model later" approach. I think Google struck it lucky (and they are still basically a one-trick pony). Nobody else has really pulled it off.
Fred
See:
http://www.cincomsmalltalk.com/blog/blogView?en...
Success1.0 was one superstar exiting with a billion dollars, aided by venture capitalists. Success2.0 will be smaller (and more practical) bets in niche markets, making 1/1000 of success1.0 but still be rich and happy.
Fred
Seems like most agree that there is a fundamental difference between the mom-and-pop companies (and I don't mean that in a negative way, you can be quite successful in that area) and the type of scale involved with the companies being discussed by this meme (Google, YouTube, Facebook, Twitter, etc.). So if we focus on the large scale companies right now, I think johndodds has the best sentiment here, that having a passionate user base is your best competitive advantage.
I think this discussion outside of the blogosphere, however, would yield a typical reaction: we're talking about New Economy, techie Dot-Com mumbo-jumbo. I don't believe we are (some commenters might think otherwise) but I think we should think about ways to explain these things to mainstream world that aren't involved in this discussion everyday. Not that we have to justify Twitter to the corporate world because it might never apply to that world but we'd help the tech world by helping to explain these phenomenon and why the implications of these platforms/services are far-reaching.
This business model discussion here, on blogs like Fred's, are pushing these ideas outside of the traditional tech/web world and I think that's one of the most important things we can do. When we talk with our colleagues, friends, or family outside of this world, we can start knocking down the Dot-Com, New Economy stereotypes that still jade the web world.
1. Enterprise and sponsored consumer portal-access versions (pay for gated/hosted version) - Swarm-It is already doing this (and generating revenues) in other parts of the world (http://home.swarmteams.com/swarmit).
2. Consumer ethnographic marketing tools (think a real world, real time thesaurus) - any copy-focused firm on Madison Ave should be developing in-house API tools (and be willing to pay for access to the core data over time) to understand the right words/phrases for targeted audiences.
3. Peer survey and interactive short/fast response tools - anywhere, anyone set up
4. Fee based enterprise/consumer global peer communication tool using dynamic translation services
I have a facebook account too but found that I have not been there as much as I have been on twitter. Twitter is like this friend's email group I've had since 1995 but on speed and with mostly people I don't really know...yet. It's fun and it's interesting to respond to and see people's responses to tweets. It's interesting to see the speed of action on certain items on twitter (e.g., www.frozenpeafund.com). Some of the facebook apps are interesting but many just seem to add extra stuff to an increasingly crowded page. But I have limited experience with both facebook and twitter.
As far as developers needing to see a business model (if you are defining business model as revenue generation). I'm not sure. There are many developers who code for free for openware apps. Personally, I think you have to have some inkling of an idea of how you might make money because that has some bearing on how you choose to increase traffic and scale.
As you mentioned in one of your comments 90%+ of web businesses avoiding VC money is a good one. That's why I'm looking for angel investors. Who knows maybe one of those VC backed companies will take an interest in us when they see what we accomplish in our niche...
It has really really wide prospect of monetization. For example - Twitter fits perfectly with a mobile phone - because its basic and simple. And this is the holy grail of social networking tools, I mean merging online and "offline" social networks into one.
Fred, I've always been sort of your fan, and the more I think of Twitter the more I get there :)
Fred
That is a big point you make that many VCs still cannot understand.
I was at a local web2.0 meetup about a year ago hosted by one of the two tech VCs in the area. The discussion about monetization came up. When it was my turn to speak I said for most web2.0 ventures, monetization is a distraction. The real focus should be on growth. And like Calacanis and you say, it is almost impossible for an early stage startup to be doing both *well* Most folks in the room were shocked by the idea that trying to make money can be a distraction - these same people are probably still confused about why YouTube was acquired and Facebook's valution.
Given what you propose of the "build the business and figure out how to monetize later" how exactly are entrepreneur's who aren't well connected supposed to secure funding money? Do they do the biz plan and go into the presentation and when financials come up say "This is how much money we expect to lose each year. We haven't figured out how to break even yet. But given our team we're confident we'll figure out a way. Google did, after all."
The above is not intended to be a disrespectful sarcasm so much as a to the point, no bull quote that gets my question across.
At the point of the end of the quote, do you just bank on the investor loving your business idea? Not to mention, unless I am mistaken, realistically if you can't project future sales (ala no business model) how are you supposed to do a proper valuation of the company?
Fred
i find this deeply depressing and only exacerbated by the fact that , as a VC you're on a streak. Seven or eight years back we all learned what it meant to talk up businesses that had no viable commercial future and as far as i know the fundamentals have not changed since then. A land grab at any cost , which is what you are advocating, does not in itself generate a business that is capable of throwing off cash; size only matters in terms of underpinning the multiple and supports, not replaces, a real business model. Of course your view will work for the handful of businesses for whom Google, Cisco et al will provide the exit but for all the other entrepreneurs and investors who are capable of building interesting and valuable businesses this is just a cruel and ridiculous illusion dressed up as unassailable cant.
Fred
Fred - how about a response to this commentary on Twitter?
companies
I don't like to play favorites so they'll have to show the world themselves
fred
http://www.texttechnologies.com/2008/02/09/scal... spells out what's needed (warning: 1500 words).
CAM
Copycat systems are fine as long as they aren't patented right so Twitter following facebook could work. I can say from experience that while banging my face into the keyboard for 17hours yesterday, I really really hope both fiendfeed and Google App Engine survive for at least a few years. Learning and developing on platforms can feel like iteratively leaning ancient Greek and then flushing it down the tubes. For developers, if you choose the right platform/language now you can potentially have a fantastic income for years to come. Pick the wrong one, and you just wasted Xyears of your life. For programmers it's all or nothing with platforms.
It'd be fantastic to have VC like development, where you back several platforms and at least a few are home runs. Buts that's not the way it works :()