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they could have leveraged aim as a social net
http://www.zoliblog.com/2008/02/12/how-to-hire-...
Visual Studio Tools for Office (the technology I am fairly certain xobni is employing) allows people to easily integrate any third party .NET code into the Task Pane of office apps. It's huge. I love writing VSTO apps.
Microsoft loves this because it makes Office the platform. Not SalesForce, not Google Apps, not Facebook, but Office.
And every once in a while, someone writes a plugin that services enough of the market, that MS wants to bring it in house.
So, I think it's less of a "Microsoft doesn't know how to improve Office" and more of a "We'll open it up, you build the apps, we'll buy the ones we like" a la Facebook.
Hopefully Matt and Adam will be able to bring some of their thinking to Office/Live labs while getting some of the MS engineering muscle and benefits of being a core part of the platform for the future (I've had some perf issues running Xobni - but then again Outlook itself isn't that fleet of foot!)
Imagine having the processing backload of Xobni running on an Exchange server rather than the client (or at least able to offload for Exchange users)
Lookout itself was much faster than the integrated search that Outlook 2007 shipped with. Even Joel Spolsky weighed in on this (http://www.joelonsoftware.com/items/2007/12/24....). And this is something I personally know to be true.
Now, Xobni running on Exchange 2007 - that would be great. And it probably wouldn't be very difficult to accomplish since Exchange 2007 supports interop much better thru Web Services rather than the clunky classic CDO MAPI interface of prior versions.
Either way, I'm net positive on Xobni.
Fred
MSFT on the other hand creates multiple billion dollar businesses every few years - Sharepoint, Xbox, while Google buys businesses that are producing little (ex-DoubleClick), no doubt for their engineering talent as much as for the technology, since they're losing brainpower like the AdSense programmer...Can anyone name a billion dollar business that Google has organically created, other than their advertising platform?
Framing the question another way: would Apple be better or worse off if they were more aggressive in adding on via [targeted] acquisitions?
Now there will never be a Thunderbird plugin.
There goes a lot of potential innovation, right down the corporate drain.
Xobni is cool, I love having it. It does an amazing job of elevating Outlook from being such a dinosaur. My companion to Xobni is the LinkedIn toolbar.
Therein lies the rub. Xobni + Outlook in Microsoft's hands is the key to LinkedIn's kingdom.
More on my blog:
http://smoothspan.wordpress.com/2008/03/03/10-i...
Best,
BW